"Content is king." "The medium is the message." "A picture is worth a thousand words."
These adages spark your curiosity because you're fascinated by how humans send and receive information.
You know communication influences every facet of our modern lives — culture, politics, society, digital media, commerce, arts.
In the Master of Arts in Professional Communication, you'll study strategy and theory underpinning the expansive field of communications.
You'll examine all the ways people encounter messages and how these messages influence behaviours, beliefs and outcomes. You'll sharpen your skills and tactics to lead — and achieve — your organization's strategic communication goals.
Advance your career
You can continue working while you take this blended learning graduate program.
Unique to programs of this kind in Canada, Royal Roads' Master of Arts in Professional Communication allows you to apply what you're learning immediately through practical projects and your own place of work.
As a graduate of the Master of Arts in Professional Communication, you'll have the education — and credential — you need for professional advancement. You'll be well positioned to seize new career opportunities and move ahead in your organization.
What you'll learn
You'll take a set of core communication courses that cover:
- theory, strategy, processes and methods of communication
- culture, media and technology
- ways to align communication with organizational objectives
You'll also select elective courses within the program, allowing you to the flexibility to shape your studies to fit your interests. The number of electives you take depends on what program completion option you choose.
Program completion options
You'll choose one of three options to complete this program:
- thesis
- research paper
- course-based
Each of these options gives you the opportunity to focus your studies on an area that will most benefit your interests and work.
Program feature
A highlight of the Master of Arts in Professional Communication is the Live Case Challenge, which takes place during one of this program's residencies.
Client organizations present a communication challenge to teams of students. The teams research and analyze the issue then devise a communications plan with recommendations. Teams will deliver a formal presentation to their peers and the client.
Graduates of the program find so much value in the Live Case Challenge that they frequently return to Royal Roads to participate as clients. Their organizations benefit from the strategy, creativity and enthusiasm of current students.
Who it's for
This blended learning program is a good fit for working professionals who wish to take a strategic approach to communications.
You might be a communications professional looking to move your career forward. You'll sharpen your skills and knowledge and have credentials behind your name to advise executives — and become one yourself.
Or, you might be in another industry like web design, film, athletics, health or technology. You've seen how communications impacts your work and has broad influence. You want to learn more about how meaning gets transmitted to open new opportunities for yourself.
Our students are fascinated by our communication-charged society and are eager to learn how communication works.
Your peers
Our students come from a variety of fields. They work in corporations, government, small businesses and non-profits. They are leaders, entrepreneurs and innovators in the workplace.
Many have been doing tactical communications work — media releases, social media, copywriting — and now want to study communications theory and strategy in depth.
You'll study in a cohort of professionals who are like you — juggling work, family and life events. You're in this together. In this collegial program, your classroom colleagues and faculty members will engage with you in interesting conversations about communication and its influence in the world today.
Personal and professional diversity enriches the learning environment. It leads to deeper conversations and analysis of how course materials apply issues in society. Your peers will become a key part of your professional network for years to come.
