Public Relations and Digital Communications

University of Salford

United Kingdom, Salford

University RankQS Ranking

945

Apply Now!

Go to Official Website

Home/United Kingdom/Salford /University of Salford/Public Relations and Digital Communications

University of Salford

United Kingdom , Salford

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 17,520 / years

Next Intake September-2026

Public Relations and Digital Communications

About

Introduction

In a nutshell

Do you want to develop the technical and editorial skills needed to succeed in the modern digital communications workplace? From reputation management to content creation, our master’s degree in Public Relations and Digital Communications will equip you with the tools and training you need to launch your professional career.

Throughout this course, you’ll learn about the history and origins of PR, as well as the ethical implications associated with the media industry. You’ll gain an understanding of what PR campaigns involve, alongside developing a portfolio of work that can be used to demonstrate your skills and enhance your employability.

As your course progresses, you’ll gain a wealth of hands-on experience by honing your practical skills in storytelling methods and taking part in industry placements in a range of companies – all of which providing instant value to future employers.

What’s more, studying for a master’s degree in public relations and digital communications at Salford means you’ll be given the opportunity to network with practicing creatives across our exciting MediaCity campus.

You can sign up to an Open Day, or follow us on Twitter and read Salford Now to find stories created by our students.

International applicants: Please check the international intakes page for the latest information and application details.

You will:

Study at our MediaCity campus, home to northern headquarters of media organisations like BBC and ITV
Learn from experts in the field while gaining real-world experience through industry placements
Master the digital skills and knowledge that are highly sought after in today’s digital workplace
Graduate with a strong portfolio of work that can be used for employment or further study

Placement

options available

International

students accepted

This is for you if...

You want to launch a professional career in PR or digital communications.

You already work in PR or digital communications and would like to take your skills to the next level.

You want to graduate with a strong portfolio of work that can be used to evidence your skills and establish your reputation as a PR or digital communications professional.

Requirements

Entry Requirements

Requirements

What you need to know

APPLICANT PROFILE

To gain a place on this PR and Digital Communications MA course, youâll have to submit a personal statement and meet our entry requirements when you apply.

Within your personal statement (up to 500 words), weâll want to understand:

What motivates you and what current experiences do you have in terms of public relations and/or digital communications?
How have you been involved and what did you do?
Do you have any knowledge of the PR and digital communications sector; are there any projects that inspire you?
What are your future goals?
Why is the University of Salford and this course the right choice for your future goals?

For some applicants, youâll be asked to provide us with a portfolio of work and potentially take part in an informal group seminar discussion or interviewâ either live or on camera â to demonstrate your skills.

Once youâve made your application to study with us, weâll contact you and let you know the next steps.

Standard entry requirements

To join this MA you should have a second class honours degree, 2:2 or above.

International students

International applicants will be required to show a proficiency in English. An IELTS score of 6.5, with a written element of 7.0 and no element below 6.0, is proof of this.

We accept qualifications from all around the world. Find your country to see a full list of entry requirements.

We also accept a range of other English language qualifications. If you do not have the English language requirements, you could take our Pre-Sessional English course.

Application requirements:

For international applicants only we need a video recording of you answering these questions.

1) Why do you want to study PR and Digital Communications?

2) Do you have any work experience in Public Relations and/or Digital Communications?

3) What is your biggest achievement?

4) Are there any challenges that you have had to overcome?

5) What skills will you bring to this course?

6) Are there any PR campaigns that you admire?

7) Why do you want to study in Salford?

8) Where would you like to work in the future?

Alternative entry requirements

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully.

The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course.

Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Program Requirements

Equivalent qualifications

English language requirements are shown on individual course pages. Generally, this is shown as an IELTS grade, however we accept a range of equivalent qualifications.

As a general guide:

For undergraduate courses we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For postgraduate courses, we require IELTS 6.0 (with a minimum 5.5 in each component) or equivalent

For the International Foundation Year, we require IELTS 4.5 (with a minimum 4.0 in each component) in UKVI IELTS for UKVI (Academic)

The approved equivalent qualifications list includes the following:

Secure English Language Tests (SELTs)

University of Salford English language courses

Regional-based qualifications

Majority English Speaking Countries as deemed by UKVI

Medium of English Institutions

Applicants who require a Student Route visa to study in the UK may require evidence of a Secure English Language test rather than an examination or qualification due to visa requirements, as deemed by the UK Government Home Office, Visa and Immigration (UKVI).

Career

Employment and stats

What about after uni?

EMPLOYMENT

With analysis from around the globe suggesting that the PR industry is one of the fastest growing sectors, there’s never been a more exciting time to study for a PR master’s degree.

Our public relations and digital communications programme is designed to combine the theoretical knowledge and practical skills you’ll need to secure a professional media career. As well as gaining hands-on experience in the industry, you’ll also develop the confidence to stand out in today’s competitive job market.

What’s more, you’ll acquire a range of transferable skills that are increasingly sought after by modern employers, from critical research and analysis, to content writing and digital creation. Many of our graduates have gone on to secure successful public relations roles within thriving businesses, while others have pursued careers in a variety of digital marketing areas, including copywriting, SEO and analytics.

FURTHER STUDY

Graduates showing strong academic and research skills can pursue a further academic research path through our doctoral (PhD) programmes on a full-time or part-time basis subject to a satisfactory proposal.

Career Links

As a student on this course, you will be encouraged to take advantage of work placement opportunities as part of the programme and there will also be a focus on working with industry partners.

We have links with the Chartered Institute of Public Relations (CIPR) as well as a number of organisations (BBC, ITV, Salford Red Devils, Sale Sharks Rugby Union Club, Manchester United and Manchester City Football Clubs, plus independent PR and comms agencies).