Public Relations and Marketing Communications

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Public Relations and Marketing Communications

Queen Margaret University, Edinburgh

United Kingdom, Edinburgh

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Queen Margaret University, Edinburgh

United Kingdom , Edinburgh

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines20-Sep-2023

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

GBP 7,000 / year

Next Intake 20-Sep-2023

Public Relations and Marketing Communications

About

Our professionally-recognised Public Relations and Marketing Communications degree provides the strategic insight, practical skills and industry experience to kickstart your career in the fast-paced and growing industries of digital PR and marketing.

Experience an unrivalled opportunity to study two closely aligned disciplines: PR and marketing. Organisations often take an integrated approach to communication, bringing together these two disciplines to help drive success. PR manages relationships with a range of stakeholder groups including employees, the government and the media and marketing focuses on relationships with the customer.

Gain practical experience of developing strategic PR and marketing communication solutions for live clients, creating authentic and shareable digital content for a range of social media platforms.

Find out how organisations use video, photography, blogs and podcasts to drive their marketing, and how you can help them do it better. You will undertake original research to inform decision making, and measure the effectiveness of campaigns using a range of analytics and metrics.

Gain a wealth of experience through work placement as well as having the opportunity to study abroad at one of our partner institutions (subject to availability)

Be taught by internationally renowned academics who are actively engaged with the industry. Industry practitioners will see you in action and many of our graduates have gone on to work with contacts that they made on the course

Our teaching team comprises award-winning practitioners alongside internationally-acclaimed scholars. Together our practice and research informs teaching and creates an inspiring and supportive learning environment.

Work with live clients gaining hands-on experience of developing innovative and creative communication solutions.

Senior practitioners in PR and marketing support the course through guest talks and webinars, mentoring students and helping them network at industry events.

Gain valuable work experience through a placement in the UK or abroad.

You will:

Expand your knowledge of the principles of planning, by developing strategic PR proposals for a live client.
Investigate the role and ethics of persuasive communication in PR and marketing.
Gain knowledge of research methods that are used by PR and marketing practitioners and learn how to design a research project.
Gain insights into advertising and experiential marketing where the audience is immersed in an event such as a music festival and how this emotional response is used by organisations to build brand awareness, trust and loyalty.
Start to tailor your learning around your interests through the selection of an option module.
Have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, visit Exchanges and Study Abroad.

Modules

Campaigning and Practice
Advertising and Marketing Communications
Experiential Marketing and Consumer Behaviour
Designing a Research Project
Persuasive Communication
Plus one option

Requirements

Entry Requirements

Year Three and Four options may include:

Organisational Behaviour
Photography and Visual Culture
Film Festivals
Communication Arts and Activism
Political Communication
Radio and Audio Media
Photography Practice
Pop Music
International PR
Screenwriting
Film and the Family

English Program Requirements

The University requires all students to demonstrate sufficient academic English language proficiency to undertake and derive full benefit from their chosen programme of study. This page acts a guide to help you meet the English language requirements for your chosen course.

Students who are not a national of a Majority English Speaking Country, as recognised by the UKVI, must meet the English language requirements of their intended programme of study.

Career

You will:

Be encouraged to work more independently, developing your critical skills and follow your own area of interest. This happens through working on your dissertation, which can be a written dissertation or a practical photography or video dissertation, working in industry on a one-month placement and choosing an option.

Modules

Professional Communication Placement
Strategic Marketing Management
Dissertation
Plus one option

Fee Information

Tuition Fee

GBP 7,000

How to Apply

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Applying For an Undergraduate Course Through UCAS

All undergraduate applications are made through UCAS.

Visit the UCAS website

What is UCAS?

UCAS is the organisation that processes applications to study full-time courses at universities and colleges in the UK.

At UCASyou will find guidance on choosing the right course, completing your online application, tracking your application and funding your course.

Once you have applied, you will be able to track the progress of your application through UCAS track. The status of your application will be updated with the decision made by your university.

Key UCAS dates:

Mid September - Applications can be submitted to UCAS.
26 January (18:00 UK time) – Deadline for applications to QMU courses*
25 February – Extra opens
4 July– Extra closes
July to August – Clearing

*If you’re applying through schools or colleges, sometimes you will be given an earlier deadline to fill in your application – this is to make sure they can write your reference and send your application to UCAS on time.

UCAS Extra

If the applications you have made for your chosen courses are unsuccessful, you could apply for other courses through UCAS Extra.

UCAS Extra is an opportunity for you to consider another course, even a different subject, without waiting for Clearing.

To be eligible for Extra:

All five choices must have been used
Your must have no offers or declined any offers you have received

Clearing

If you do not get the qualifications needed to meet the conditions of your offer or you do not receive any offers though UCAS or UCAS Extra, you can look for places through Clearing.

Clearing is a chance for students to look for a place if they don’t have one. It’s also the final chance for universities to fill any places they still have available.

To look for a course in Clearing you must first be eligible. This means that either: