Relational Design

The Relational Design Masters is an exciting new approach to the development of wellness-related products and services for a region. Framed by the opportunity presented by the three trillion euro wellness industry, its focus areas are adventure, tourism, and education.

Based on creative ways to connect the “what is?” with the “what if?”, you will learn how to combine a region’s social, technological and ecological assets in ways that create new livelihoods, viable services, and sustainable enterprises.

The Masters is not theoretical. It is designed to help you make a positive step-change in a live project. Your research efforts will be therefore be delivered in the form of a Business Proposal, an Exhibition, and a public Presentation to stakeholders and peers.

Our faculty and in-house experts will help you develop and tell your story effectively. Throughout the course, you will have access to our senior advisor, John Thackara – during his visits for live crits, and 1:1 on skype at other times.

The course is people and place-centred, technology-enabled, and design-led. It equips you with practical skills in design, prototyping new products and services, and business model innovation.

The Masters is based in one of Europe’s most resilient regions. North Wales enjoys unspoiled land, clean air and biodiversity; abundant water; sea; low population density – and ancient but still thriving cultural roots. The North Wales region boasts a dynamic innovation ecosystem of local firms, makers, hackers, and the North Wales Tech Community.

The course is based in Bangor University’s Pontio Centre. This thriving arts and innovation centre serves as an interface between education, research, and local social and business communities. You will have access to a range of world-class academic experts, including for example environmental science, sport science and psychology, as well as computer science and electronic engineering specialists.

Internationally, the Masters is connected in live projects with cities and anchor institutions active in Transition and Territorial Design, Health, Wellness, and Tourism. We are also involved in networks that are developing new business and governance models such as Cooperation Platforms.

Examination
 will be by Viva Voce; this takes place before the public presentation and exhibition of your work. The Viva will be before an internal examiner, external examiner, and chair. The course continues, intentionally, until August to give you time for reflection. and to prepare the next stage of your innovation research journey.

The Relational Design Masters is residential, and runs full time from September to August. The course language is English.

Programme Length

Full time, 12 months (45 weeks)

Further Information

Course Fees

• Home and EU: £10, 200
• *International: £19, 600*

* The price includes cost of participation in an international project, including travel and accomodation on two international trips to Queretaro, Mexico.

Research Opportunities

One of the ways Relational Design creates value is through focus on collaboration with small and medium sized companies, social enterprises, anchor institutions, and public sector bodies.

North Wales boasts a network of small companies. These range from extreme sports, wellness, health and adventure tourism, to biorefining, grain and fiber networks – and a community of small but leading edge technology companies.

Current strategic business partners of API include Creo Medical, DMM, Paper Trail, Rib Ride, Zipworld, Locly. Our FabLAB (>450 Members) and the North Wales Tech Community (>500 Members) provide further access to designers, makers and engineering companies within the region

A key feature of relational design is the identification of new actors and potential partners. Our extensive national and international staff contacts mean that you will often be able to collaborate with commercial consultancies, local councils, environmental organisations (e.g. the Environment Agency, Countryside Council for Wales, RSPB, British Trust for Ornithology, many of whom have regional offices based in Bangor), and government research institutes (e.g. Centre for Ecology and Hydrology) in the UK, and internationally.

The UK and other governments are pushing in diverse ways to increase citizen activity outdoors and in the countryside. In the UK, organisations like Sport England are already developing programmes in partnership with the Outdoor Industries Association (OIA). An opportunity for Bangor could be to innovate Business Improvement Districts for Bioregions.

We invite applications from mid-career professionals or graduates of architecture, design, engineering and business; applicants with other backgrounds, such as ecology, or geography, are also welcome. All applicants are judged on their individual merits, plus work or business experience.

We have many years’ experience of making offers of entry based on qualifications awarded worldwide and we welcome applications from international students. Entry will require a qualification deemed to be equivalent in level to the UK bachelor degree. International applicants are normally required to provide evidence of English language proficiency. The minimum English language requirements will normally be:

• IELTS 6.5 with at least 6.0 in each individual component score
• Pearson PTE: a score of 62 (with no element lower than 58)
• Cambridge English Test – Advanced: 176 (with no element lower than 169)

A recent study by the Global Wellness Institute calculates that the global wellness industry is a $3.7 trillion market. Its key sectors include:

• Beauty & Anti-Aging ($999bn)
• Healthy Eating, Nutrition & Weight Loss ($648bn)
• Wellness Tourism ($563bn)
• Fitness & Mind-Body ($542bn)
• Preventative & Personalized Medicine and Public Health ($534bn)
• Complementary & Alternative Medicine ($199bn)
• Wellness Lifestyle Real Estate ($119bn)
• Spa Industry ($99bbn.)
• Thermal/Mineral Springs ($51bn)
• Workplace Wellness ($43bn)

Source: https://www.globalwellnessinstitute.org/press-room/statistics-and-facts/

According to the US Bureau of Labor Statistics, Adventure Tourism is the fastest growing sector of the tourism industry, and the projected job growth for the health and wellness industries as a whole, from 2014 to 2024, is 13 percent – a faster rate of growth than most other fields.

Within this dynamic landscape of opportunities, the Masters in Relational Design course is for those who wish to:

• develop an existing project idea – perhaps in collaboration with an industry, government or anchor institution from your own territory;
• find employment in the public or private sectors in one of the sectors listed above – for example with a global wellness, travel, or hospitality brand;
  start a new enterprise;
• work in regional development or innovation policy, or in the research economy.

The Pontio Masters equips students with practical skills in design, prototyping, and pilots of new products and services, and business model innovation. It is process oriented, and applies agile and iterative product and service design methods.

As well as finding specific employment based on the specialist knowledge acquired during your research, your general employability will be enhanced by evidence of your ability to work independently, to think analytically and innovatively, and to conceptualise and question.

During your studies, you will also have the chance to develop essential professional skills such as good communication, teamwork and leadership skills and enhance your practical experience.