Sales and Marketing Management - BA (Hons)

The BA (Hons) Sales and Marketing Management degree at Cardiff Met offers an opportunity to become a Sales specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Sales Management, ensuring the teaching content is well aligned to industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a Sales and Marketing career.

Businesses rely upon sales, winning and retaining new business in today's competitive environment is vital as are graduates with the expertise to increase sales. The new degree will seek accreditation from the Institute of Sales Management (ISM) and as such is designed to give students the skills and ability to think creatively and adopt the latest tools in modern sales campaigns. This course offers students a balance of academic knowledge and the practical experiences expected of aspiring sales managers to enable them to be competitive in the workplace. The courses has been carefully designed to embed the knowledge, skills and behaviours expected of sales professionals, ensuring you become an effective practitioner, armed with real life experience and academic and professional qualifications. 

Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a 'learning by doing' approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.

Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. 

Course information on this page relates to 2022 entry.

The student-centered approach to learning and teaching will be encouraged through the use of specific teaching strategies, case studies, projects, tutorials, practical exercises, supplemented by the use of appropriate support materials, lectures from business experts, videos and computer software. Active engagement with the subject material enhances learning and many of the learning strategies used promote this.

Lectures
Lectures are a major part of the teaching strategy for the programme. Lectures are an effective way of delivering core material and establishing a framework for a module against which other material can be set.

Modular Subject Tutorials
Tutorials are meetings of a student or group of students with a lecturer or lecturers and are used in two ways within the programme:

• Expanding upon material covered in lectures through an enquiry-driven problem solving approach
  
• Remedial work to overcome any deficiencies in a students background knowledge.
  

Seminars
Seminars involve a student or students presenting previously prepared work to peers and a lecturer. This strategy is used to extend specific theoretical or practical concepts as well as introducing problem solving exercises. Seminars are used in most modules and provide students with valuable experience in presentational skills as well as providing staff with a method or assessing student-centered learning.

Practical Workshops
Practical workshops are used extensively in a number of modules throughout the programme. In these classes students are able to practise and refine their skills in a supportive environment where they can get feedback from a member of academic staff. Practical workshops represent a valuable transition between theory and practice.

Case Studies
Case studies are a teaching and learning strategy, which are employed in a range of modules; they also are a useful assessment tool. Students are presented with or asked to develop real or simulated complex problems which they are required to analyse in detail and then synthesise/present their own solution in writing or orally.

Business Experts
A key component of the learning experience is the intention to invite business experts, academic and in practice, to provide insights into their research work or business activity. A network of such experts will help provide specialist knowledge as well as bolster and promote the credentials of the programme. Such experts might be invited as guest speakers or requested to provide a more interactive workshop experience where appropriate.

All students will benefit from the team of dedicated personal tutors who provide a point of personal and regular contact. The Personal Tutors work closely with the Programme Directors and Year Tutors to ensure that the needs of students are effectively met and that their time at Cardiff Metropolitan University is both a pleasant and successful experience.

In addition to the Personal Tutors, the individual course specific academic support and guidance is provided by the Programme Director and the respective Year Tutor. This is particularly important in relation to both the choice of options which are available at year two and three and the selection of pathways.

2 year Diploma from a recognised institution

OR A-Levels or International Baccalaureate

OR American High School Diploma with GPA 3.0 (grade B average) plus one of the following:
SAT 1 combined score of 1100 or above and a 6 score in the essay
ACT (American College Test) score of 20 or above
Advanced Placement Tests (Aps) with grade 3 or above in at least two relevant subjects

Tawjihi (Secondary School Leaving Certificate) plus recognised Foundation Year programme

Sales and marketing is a dynamic and exciting area in which to work. Often considered to be the powerhouse of organisations, sales and marketing is at the heart of every company and is all about bringing the right products and services to clients and generating the income and turnover to sustain organisations and help them grow.

Typical jobs within the sales and marketing sector may include account management and other sales and marketing management roles. During this course you will develop the key skills and understanding required for business with specialism in marketing management central to all business functions. On successful completion of the course you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

This course has been designed in conjunction with the Institute of Sale Management (ISM), in order to provide you with an opportunity to gain exemptions from their professional qualifications. You will also be able to join the our CIM student chapter which encourages all students to engage in our marketing learning community through organising organise key speakers and managing marketing-focused events. Incorporate dynamic speakers and helpful networking events will enhance your learning experience. Finally, you will be able to engage in entrepreneurial activities such as entering the CIM Pitch.

The option of including a year of experience in industry in year three has been included to allow you to complete the degree with a level of practical experience. This option of practical experience can be incorporated in the three-year degree course undertaking practical work in industry during term time or in holiday breaks during the course.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in strategic use of PR, marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had real-world experience, the chance to engage in our CIM learning community. Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.