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    Service Management: Go-to-Market Strategy and Operations
    Go to Carnegie Mellon University
    Carnegie Mellon University

    Service Management: Go-to-Market Strategy and Operations

    Carnegie Mellon University

    Carnegie Mellon University

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    United States of America, Pittsburgh

    University RankQS Ranking
    52

    Key Facts

    Program Level

    Master by Course Work

    Study Type

    Full Time

    Delivery

    On Campus

    Application Fee

    USD 75 

    Campuses

    Main Site

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines22-Aug-2022
    Apply to this program

    Go to the official application for the university

    Duration 2 year(s)
    Tuition Fee
    USD 50,320  / year
    Next Intake 22-Aug-2022

    Service Management: Go-to-Market Strategy and Operations

    About

    Market Strategy and Operations Course Number: 45965 As the world's major economies have matured, they have become dominated by service providing organizations. These service focused businesses respond to the requirements of customers to satisfy some needs and leave certain experiences in their minds. This course addresses the strategic and operational aspects of managing service systems, with emphasis on specific issues from certain sectors (such as health care, call centers and transportation). The focus is: how can firms deliver excellent service while achieving business success? This means we have to understand and influence customers, anticipate actions by competitors and design the firm's internal mechanisms. Beyond the textbook, we will also use cases that focus on entrepreneurial ventures (such as start-ups in fashion and digital media). Textbook: Service Management Strategy, Operations and Information Technology (7th Edition) by J. Fitzsimmons and M. Fitzsimmons (2013)

    Requirements

    Entry Requirements

    GPA

    3.41

    Average

    3.43

    Median

    3.03-3.76

    Middle 80%

    English Program Requirements

    Candidates are required to demonstrate a level of competence in English to meet the admissions requirements of the university. You are required to take a TOEFL, IELTS, or Duolingo exam unless:

    • You attended an undergraduate institution, earning a bachelor’s degree, where the sole language of instruction was English.
    • You earned a graduate degree where the sole language of instruction was English. (Although not required, we do recommend that you take the English Language Proficiency exam.)

    You must request that the official score be sent from the testing agency to our program for us to verify the score entered into the application. Request that the official score be sent to us using the following codes:

    • TOEFL Program Code: Institutional Code = 2074; Departmental Code = 02
      • Pro Tip: The recommended TOEFL score is 25 on each section of the Internet-based test. The minimum TOEFL scores required to apply for admission are: Reading: 20, Listening: 20, Speaking: 20, Writing: 20
    • IELTS Program Code: Select Carnegie Mellon and the Tepper School of Business 
      • Pro Tip: The recommended IELTS score is 7 overall and 7 in each band. The minimum IELTS scores required to apply for admission are: Listening: 7, Reading: 7, Writing: 7, Speaking: 7, Overall Band: 7
    • Duolingo Program Code: Select Carnegie Mellon University – Tepper School of Business
      • Pro Tip: The recommended Duolingo English Test (DET) score is 120 overall

    Pro Tip: TOEFL and IELTS scores are valid for two years and must be valid at the time you submit your application.

    Pro Tip: If you earned a degree from a non-U.S. institution, your academic documents should state that the sole language of instruction for the entire university was English in order to be eligible for a TOEFL/IELTS/Duolingo waiver. If your academic documents don’t include this, you should upload an official letter from the University Registrar indicating English as the mode of instruction for the entirety of the degree.

    Fee Information

    Tuition Fee

    USD 50,320  / year

    Application Fee

    USD 75 
    Carnegie Mellon University

    Service Management: Go-to-Market Strategy and Operations

    Carnegie Mellon University

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    United States of America,

    Pittsburgh

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