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    Social Media and Digital Marketing
    Go to The University of Exeter
    The University of Exeter

    Social Media and Digital Marketing

    The University of Exeter

    The University of Exeter

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    United Kingdom, Exeter

    University RankQS Ranking
    170

    Key Facts

    Program Level

    Master by Course Work

    Study Type

    Full Time

    Delivery

    On Campus

    Campuses

    Streatham

    Program Language

    English

    Start & Deadlines

    Next Intake DeadlinesSeptember-2026
    Apply to this program

    Go to the official application for the university

    Duration 1 year(s)
    Tuition Fee
    GBP 25,550  / year(s)
    Next Intake September-2026

    Social Media and Digital Marketing

    About

  • Gain advanced knowledge and skills in digital marketing and social media management
  • Learn how social media and digital platforms are used in contemporary business settings to drive sales and promotional activity, with a focus on precision tracking of interactions, content creation, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as SEO
  • Studying an MA will give you more of a focus on the humanities-based / 'human' and social sciences elements of social media and digital marketing, and user experience. It will give you a greater understanding of how people engage with social media, and how these interactions shape their everyday lives and their behaviour online. You'll also learn how to apply this knowledge to the various areas of social media and digital marketing
  • Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis
  • Our MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries
  • Requirements

    Entry Requirements

    Entry requirements

    We will consider applicants with a 2:2 Honours degree with 53% or above, or international equivalent, in a relevant subject that includes some coverage of media studies or other theory-focused media-related course, cultural studies, sociology (or a social science course), history, politics, literature, philosophy.

    We will also consider applicants with a degree in a non-related subject providing you have at least one year's experience within the fields of media and/or the cultural industries. Additional information may also be requested to consider these applications.

    Entry requirements for international students

    English language requirements

    International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.

    English Program Requirements

    Test Name: IELTS Academic, IELTS Online, IELTS One Skill Retake and IELTS Indicator (IELTS – Academic version)
    Required Score: 6.0 overall and no less than 6.0 in any section

    Test Name: TOEFL iBT, TOEFL iBT Home Edition, TOEFL iBT Paper Edition and TOEFL MyBest scores
    Required Score: Overall score 87 with minimum scores of 21 for writing, listening, reading and speaking.

    Test Name: Pearson Test of English (Academic) PTE
    Required Score: 64 overall with no less than 64 in all communicative skills

    Test Name: LanguageCert International ESOL SELT
    Required Score: B2 Communicator with minimum 33 in writing, speaking, listening & reading

    Test Name: LanguageCert Academic
    Required Score: 65 overall and no less than 65 in any skills score

    Test Name: INTO Pre-sessional English
    Required Score: 60 and no less than 60 in any sub-section

    Test Name: Study Group Academic English
    Required Score: Minimum of 60% overall, no less than 60% in any section

    Test Name: Skills for English: SELT
    Required Score: B2 Pass

    Test Name: Duolingo English Test - test taken up to 30th June 2024
    Required Score: 110 overall and no less than 110 in Literacy, 95 in Conversation, 110 in Comprehension and 90 in Production

    Test Name: Duolingo English Test - test taken from 1st July 2024
    Required Score: 110 overall and no less than 110 in any Integrated Subscore

    Career

    Careers

    This MA provides you with valuable graduate employability skills by developing advanced skills in digital literacy, research methods, critical thinking, strategic planning, the application of abstract theory and concepts into tangible outputs, and the ability to gauge the success of such outputs through data analysis.   

    These skills can be utilised in a wide range of future careers across, public, private, commercial and third sectors.  

    Guest speakers will give you a starting point to develop your own broad network of professional contacts. 

    Key areas in which our graduates could work include:   

    • Advertising and market research/analytics
    • Media or Social media management/strategy/consultancy/content creation/campaigning
    • Management consultancy activities
    • Media campaigns
    • Media policy/education
    • Computer programming and consultancy
    • Video, television and music production and publishing
    • Education
    • Charities/NGOs 

    Read more

    Fee Information

    Tuition Fee

    GBP 25,550 

    Application Fee

    GBP  
    The University of Exeter

    Social Media and Digital Marketing

    The University of Exeter

    [object Object]

    United Kingdom,

    Exeter

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