Social Media for Organizational Performance

Social media management and strategy development have become core skills required for communication professionals. According to WANTED Analytics, 1.6 million working professionals utilize social media skills in jobs at the manager and executive level. The Graduate Certificate in Social Media for Organizational Performance focuses on strategic framework and the role digital media has in supporting organizational performance. The program integrates theory and practice, including experimenting with various tools and platforms and reflecting on lessons learned from active management and experimentation.

Courses from this certificate also serve as a concentration in two programs, the Master of Science in Corporate and Organizational Communication and the Master of Professional Studies in Digital Media. Students can also apply courses from the certificate to those degrees.

More Details

The Graduate Certificate in Social Media for Organizational Performance provides a comprehensive overview of social media skills and helps students develop a strategic framework for advancement and leadership.

• Online application
• Statement of purpose (500–1,000 words): Identifies your educational goals and expectations from the program. Please be aware that the university's academic policy on plagiarism applies to your statement of purpose.
• Professional resumé
• Unofficial undergraduate transcripts; official transcripts required at the time of admission
• English language proficiency proof: Students for whom English is not their primary language must submit one of the following:
  • Official associate or bachelor's degree transcript from an accredited college or university in the U.S., stating degree conferral and date
  • TOEFL, IELTS, PTE, Duolingo, or NU Global Exam scores

Once your application is submitted, received, and processed, you will be able to access your Application Status Check. If you are required to provide further information regarding your proficiency in English, you will be able to complete the requirement in several ways, depending on your familiarity with English, and the frequency with which you use English each and every day:

• Non-native English-speaking applicants will be required to submit official and valid results from one of the following English Language Tests:
  • C1 Advanced or C2 Proficiency (Cambridge English)
  • Duolingo English Test (DET)
  • IELTS Academic
  • PTE Academic
  • TOEFL Internt-based Test (CEEB Code: 3667) Northeastern will accept either the in-person version completed in a test center, or the TOEFL iBT Home Edition
• However, based on your academic environment and the primary instructional language in either your high school or university, you may be eligible for a waiver. All waivers must be submitted through your Application Status Check. For additional information and to determine whether or not you are eligible for a waiver, please read the section below on waiving the English proficiency requirement.

Please note: Northeastern’s Admissions Committee reserves the right to request proof of English language proficiency from any applicant, regardless of citizenship or first language, at any time during the evaluation process.

• 1.Create your application

  Submit your application through The Common Application or the Coalition Application (both are accepted). Once you have created your application, please select Northeastern University to directly submit your application to us. Application fee of $75 or need-based fee waiver* *Northeastern accepts need-based fee waivers from the Common Application, the Coalition Application, as well as organizations such as the College Board and ACT, or in a written request from a school official.

• 2.Submit all required materials

  Double check to make sure that you have submitted all required materials. Even if your application has been submitted, we cannot begin reviewing your file until all of your required materials have been received. For applicants applying for the 2022-2023 academic year, Northeastern University is test-optional and does not require standardized testing to complete an application for admission.

• 3.Check your application status

  Within seven days of applying, you should receive a confirmation email containing your Northeastern University ID number and instructions for setting up your Application Status Check account. To ensure all of the necessary documents have been submitted, and for updates or information about your application, visit your application status check.