Sports Marketing

New ideas, products, and services must be effectively expressed to their target audiences in order to be successful. That's where marketers come in–delivering the right message in the right place at the right time. It's a sophisticated science that starts with a Louisiana Tech marketing degree.

You'll gain invaluable experience in all facets of the business side of marketing with courses in salesmanship, consumer behavior, business advertising, retailing, sales management, and international marketing. You can even manage a real-world consulting firm, Bulldog Marketing Consultants. This is our student-run consultancy studio course that works to deliver a wide range of marketing projects, plans, and strategies to both companies and nonprofits under the guidance of the College of Business faculty, giving you the opportunity to develop your skills as a future marketer.

Marketing Concentrations

• General Marketing: A broad, all-encompassing perspective in marketing
• Sports Marketing: Combines business fundamentals with the sports and recreation industry–all while preparing students to become well-trained marketing professionals
• Sales: Focuses on business-to-business marketing through customized solutions for key customers
• Digital Marketing: Understand data-backed insights to improve decision-making while becoming an expert in all aspects of marketing in the digital world 

Step 1 – Completing the Application
All sections of the application are to be completed including submission of the application. Applications are not processed unless submitted by the applicant. Please call 318.257.2924 or email if you have any questions.

TIP: You will need to have the following information handy when completing your application

• Names and contact information for references – some programs require them
• Names and dates of all post-secondary Universities attended where credit was attempted (whether or not credit was earned)
• Date of most recent or highest GRE/GMAT test and the registration number. (Not required for Executive MBA, Concurrent MAcc/MBA, or Graduate Certificate applicants) The test must be no older than 5 years.
• Unofficial transcripts for uploading
• International students — date of most recent or highest TOEFL/IELTS test score; scores cannot be older than 2 years of age
• International students completing ELS 112 Certification — upload a copy of the ELS Certificate
• International student — English translation of foreign transcripts
• Official transcripts from all institutions attended must be submitted

Step 2 – Creating Your Account 

1. Click here to APPLY NOW.
2. Select Create an account under “First-time users.”
3. Enter your email address, first name, last name and birthdate.
4. Check your email for a temporary PIN and enter on screen, and login in.
5. Create a password. Password must have:
   1. At least one letter
   2. At least one capital letter
   3. At least one number
   4. Be at least 12 characters
6. Once you’ve set your password, Click “Start New Application” on the next screen and select “Graduate Application” From the drop down menu.