Strategic and Digital Marketing - MSc

University of South Wales

United Kingdom, Cardiff

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University of South Wales

United Kingdom , Cardiff

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Cardiff

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year (s)

Tuition Fee

GBP 17,900 / year

Next Intake September-2026

Strategic and Digital Marketing - MSc

About

You’ll develop the skills and confidence to think strategically and apply digital marketing theory to real challenges. We’ll help you turn ideas into practical solutions, so you graduate ready to succeed in the fast-moving world of strategic digital marketing.

Research Insights and Strategy
This module enables learners to apply robust academic and practitioner-led research to inform and enhance contemporary strategic and digital marketing decision-making

Professional Skills Development
The module aims to develop and enhance the employability of students by providing them with the opportunity to develop a wide array of professional skills valued by the strategic and digital marketing industry employers.

Strategic and Digital Brand Management and IMC in an Age of Uncertainty
This module aims to equip students with the critical understanding and practical skills required to evaluate contemporary theories of brand management and integrated marketing communications (IMC), and to apply this knowledge through the design of omnichannel campaigns and the management of brand reputation and crisis response.

Strategic and Digital Marketing Major Research Project
This module allows students to develop a deeper understanding of their area of specialisation. It also provides students with an opportunity to undertake a Strategic and Digital Marketing Research Project, to further develop their abilities to produce an extended piece of formal written work and professionalise their career skills.

Requirements

Entry Requirements

Academic Qualifications

Students who have completed a 4 year Bachelor degree (60% overall or a GPA of 2.5 or above on the scale of 4, 4 being the highest) can be considered for entry onto a relevant postgraduate programme of study.
Applicants with other relevant qualifications or work experience may be considered on a case by case basis.

English Program Requirements

English language requirements

International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing or equivalent.

Equivalents can be located on our English Language pages.

If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.

If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.

Career

Career Paths

Marketing executive or manager
Social Media Manager
Public Relations Manager
Content Creation Specialist
PPC Executive

Careers and Employability

Graduate Careers

Our graduates go on to work in agencies, government, finance, technology, and the creative industries—or start their own businesses. You could work in digital marketing, brand management, content creation, or communications. Alumni have landed roles with the Welsh Government, FA Wales, the Royal Mint, third-sector organisations such as charities, and international agencies. What makes you stand out is the combination of strategic thinking, digital know-how, and professional confidence you’ll build with us. You’ll also join a growing alumni network and have access to professional bodies like CIM, DMA, and PRCA, giving you contacts and opportunities long after you graduate.

Industry links

We work closely with industry to make sure everything you learn is relevant. Our triple accreditation means the content, delivery, and assessments are all recognised by leading professional bodies. You’ll get free and reduced memberships, training opportunities, and access to professional networks. We also bring in guest speakers, alumni, and employers to share their expertise. Past projects have included work with FA Wales, Welsh Cycling, Starling Bank, and creative start-ups. These links keep our teaching fresh and give you the chance to apply your skills to real-world problems. By the time you graduate, you’ll already have industry experience on your CV.