Strategic Marketing with Brand Leadership

Why choose this course?

This course provides a world-recognised master's degree, together with relevant practical experience, giving you a unique combination of sought-after skills that are transferrable to a wide range of sectors.   

Our close connection with industry allows students to meet and learn from industry experts, with wider networking opportunities available through the larger community of students and faculty.  

The one-year full-time programme is a great opportunity for students wanting to pursue traditional postgraduate study in the UK. The two-year full-time programme is a great opportunity for those who want to dive even deeper into the world of marketing by experiencing practice within the field.  

All pathways provide the opportunity to:  

• Study a range of branding subjects in a marketing context 

• Engage in a wider university curriculum with extra-curricular activities within our diverse community, enhancing employability  

• Personalise your study through research options that include a dissertation or an applied marketing branding project.  

What will I study?

In semester A, you will study four modules (each 15 credits) that are 100% coursework. These modules are:  

• Delivering Competitive advantage  

• Integrated Marketing Communications  

• Strategic Customer Engagement  

• Contemporary Marketing.  

When progressing to Semester B, you will specialise in the field of Brand Leadership with two 100% coursework modules. These modules are:  

• Strategic Brand Leadership and Campaign Management (30 credits)  

• Global Luxury Branding (15 Credits).  

Additionally, you will be offered a choice of either a dissertation or an applied marketing project that you will have to complete during Semester B and C.  

We provide students with authentic 'real world' experiences and learning opportunities.  

We use a 'guided learner journey' where students are expected to prepare before sessions, attend lectures and tutorials and participate/share their knowledge and understanding.  

Students will often work in 'learning sets' to develop and share basic knowledge and understanding.  

Where possible, we give students the opportunity to personalise their learning journey.  

About the course

This MSc Strategic Marketing with Brand Leadership is designed to develop master's level knowledge and skills within the branding discipline and to enhance employability within this field.  

The programme offers three award routes that you can choose to study:  

• One-year full-time MSc Strategic Marketing with Brand Leadership 
• Two-year full-time MSc Strategic Marketing with Brand Leadership with Placement Year 
• Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning)

The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.  

The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.  

You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.  

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.  

Who is the course for?  

This MSc Strategic Marketing with Brand Leadership has been designed for:  

• Graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership  
• Graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership.  
• Marketing professionals who want to specialise even further within the discipline of brand leadership.  

Completion of a four year bachelors degree with GPA 2.4 or above.

Careers

Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines. 

Typical career paths include: 

• Account Management

• Brand and digital brand management and consultancy 

• Content Marketing

• Copywriting

• Marketing 

• Market Research 

• Product Management 

There is a focus on working with market research to understand trends and respond to consumer demands, and you will develop the creative and project management skills needed to produce innovative and original ideas and to execute and evaluate campaigns.  

There is the opportunity to extend the programme to gain direct industry experience boosts your employability further. 

Work placement

A Placement year is available on the following courses: 

1. Two year full-time MSc Strategic Marketing with Brand Leadership with Placement Year

1. Two year MSc Strategic Marketing with Brand Leadership (Experiential Learning) 

• Students can go out on a work placement year approved by the Careers and Employment Team within the University of Hertfordshire.  

• The Experiential learning module is designed to develop professional and consultancy skills. It includes a critical examination of leadership styles and management techniques, negotiation and change management skills, the ability to design projects from inception to completion, and working in collaboration with client organisations to identify and develop personal and professional skills set to enhance their future employability prospect. The commitment to reflexive practice encourages students to reflect on their knowledge and experience as they look at different aspects of their professional performance, and to identify areas for change and enhancement to achieve career goals. The module will integrate masterclasses and independent study with the practical experience the students are gaining through Experiential Learning Opportunity module, to enable them to understand and develop their employability and professional skills. 

Download the direct application form (PDF - 0.19 Mb)

Please note: You must download the application form to your computer before you complete it. If you complete the form in the browser window, the information you have entered may be lost when the form is saved.

When you have completed your pdf application form, please send it to:

admppc@herts.ac.uk

Complex Admissions
University of Hertfordshire
Hatfield
Hertfordshire
AL10 9AB
UK