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    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time

    Delivery

    On Campus

    Credit point

    36 Points

    Campuses

    Main Site

    Program Language

    English

    Start & Deadlines

    Next Intake Deadlines21-Aug-2023
    Apply to this program

    Go to the official application for the university

    Duration 4 year(s)
    Tuition Fee
    USD 50,476  / year
    Next Intake 21-Aug-2023

    Strategic Public Relations and Advertising

    About

    Strategic Public Relations and Advertising

    As a strategic public relations and advertising student, you will gain a thorough understanding of the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life.

    You will explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content and hands-on production skills. Working alongside a departmental mentor, you will get to choose whether to enhance your skills in public relations, advertising or an integrated combination of both.

    Through the 36-credit strategic public relations and advertising program, you will learn how to:

    • Create a wide variety of advertisements for magazines, newspapers and TV.
    • Manage advertising and public relations campaigns.
    • Create campaigns for nonprofit institutions.
    • Plan events.
    • Understand and apply international advertising and public relations media needs.
    • Account for cultural differences and how they impact advertising or public relations.

     

    As a strategic public relations and advertising student, gain skills in PR and advertising, understanding their cultural importance as persuasive tools. Explore their differences, integration, evaluate industry content, and develop hands-on production skills. Prepare for a dynamic industry.

    Disciplines

    McAnulty College and Graduate School of Liberal Arts

    Requirements

    Entry Requirements

    Required Documents

    1. Completed Application
    2. Transcripts
      • Original or attested copies of official academic records from the last four years of your education.
      • Credentials should be submitted in the native language with certified English translations and sent directly from the school and/or university you attended. Photocopies are not considered official.
      • Scanned copies are accepted for evaluation of your application, but originals must be received before you begin classes at Duquesne.
      • If you have enrolled in an ESL program in the United States, you also must submit the ESL transcripts.
    3. Recommendation Letter
      • At least one (1) letter of recommendation from someone who can attest to both your academic and personal strengths.
    4. Freshman Essay
      • Submit a personal statement of at least 300 words which answers the following questions and includes examples of research, shadowing or volunteering experiences:

        1. What is unique about you?

        2. Why have you chosen this major?

        3. How will Duquesne help you to achieve your academic, personal, and professional goals?

    5. English Language Scores
      • International undergraduate students can apply in one of two ways:
        1. Submit a TOEFL, IELTS, Pearson Test of English, Duolingo English Test, or a score of 540 or higher on the SAT Evidence-Based Reading and Writing section.
        2. Test upon arrival to campus.

    Eligibility

    To be considered for admission you must have graduated from a secondary school recognized as an acceptable equivalent to a U.S. high school and you must demonstrate a record of acceptable academic success.

    In general, undergraduate applicants are expected to obtain the U.S. equivalent of a minimum 3.0 Grade Point Average (GPA) for most majors.

    The Center for Global Engagement takes into the account the educational system and grading system particular to your country; therefore, you are evaluated against students from the same country.

    Click here to see a list of countries and relevant documents that we consider the equivalent of a high school transcript.

    Please Note:

    • Once your application is complete, it takes about two to three weeks for an admissions decision to be made.
    • Please read our English Proficiency Requirements page for detailed information on how we evaluate your application.
    • An initial interview is not formally required before your application, but you can request an interview with an admissions officer if you would like to articulate additional information. The Center for Global Engagement reserves the right to require an interview after examining your admissions materials if we would like more information before our admissions decision.
    • Duquesne is a holistic institution that takes into consideration other skills outside of academic life, such as teamwork, leadership, initiative and compassion.

    Fee Information

    Tuition Fee

    USD 50,476 

    How to Apply

    Prospective undergraduate students may apply to Duquesne University directly through our Future Focused Application, Common App or Coalition Application.

    Duquesne University

    Strategic Public Relations and Advertising

    Duquesne University

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    United States of America,

    Pittsburgh

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