Tourism Entrepreneurship

Robert Gordon University

United Kingdom, Aberdeen

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Robert Gordon University

United Kingdom , Aberdeen

Key Facts

Program Level

Certificate

Study Type

Part Time

Delivery

Mix

Credit point

15 Points

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines19-Sep-2022

Apply to this program

Go to the official application for the university

Duration 8 week(s)

Tuition Fee

GBP 880 / year

Next Intake 19-Sep-2022

Tourism Entrepreneurship

About

Are you looking for the ticket to developing a tourism offering for the North East of Scotland? If you are already working in the tourism industry in a micro business or SME this short course will help you develop new ideas, run and grow a successful business and go step-by-step through the tools, examples and support needed to develop your business.

From highland adventures and tours, to historical castles and cultural museums, Aberdeen is home to a stimulating visitor economy. Follow your passions and grow your business in the tourism industry perhaps youâ€™ve got an idea for a new visitor attraction or a unique tour service or a new accommodation offering or a cultural experience or travel tech the ideas are endless. On this short course - weâ€™re not going to focus on the theory weâ€™re going to keep it practical so that each session gives you the ticket for the next part of your journey as a tourism entrepreneur.

The itinerary for this trip to successful startup shall include a layover with some interactive online entrepreneurship workshops, a ride through self-paced business topics, a visit to some engaging tourism masterclasses, a suitcase full of business resources, a lobby bursting with inspiring guest speakers, and a cabin full of practical tasks. The course will cover two areas being an entrepreneur and running a tourism business.

We will have a core set of workshops focusing on how to set up and run a business no matter what sector it is in. This will cover understanding your market, designing new products, developing prototypes, evaluating competition, setting up operations, creating a brand, managing finances, and running a company. This will be a mix of both interactive live workshops and self-paced topics.

In addition to the general entrepreneurship workshops, you will also take part in tourism specific sessions focusing on topics including cultural awareness, marketing internationally, designing services for multiple cultures, travel regulations, working in international currencies, ethics and more.

All topics will be applied to your own business. The course is designed for those who are self-employed, running a small or medium sized enterprise (SME) or aspiring entrepreneurs so you can focus on upskilling yourself to run your existing business, on developing a new product or service or creating a whole new business

Upskilling Courses

This short course is funded by the Scottish Government and Scottish Funding Council as part of the North East Economic Recovery and Skills Fund (NEERSF). Our upskilling short courses have been developed in response to feedback from businesses regarding their people and skills needs and are therefore helpful for individuals considering their employment options as well as organisations looking to upskill their employees. Find out more:

Upskill with our online short courses

Learning Methods

The programme will be delivered over a period of eight weeks (not including the window for the assessment) and will be a mix of live and self-paced activities. The short course shall be taught alongside the Food and Drink Entrepreneurship short course with both groups attending the â€˜Being an Entrepreneurâ€™ sessions.

The course shall include:

6 x 3 Hour Self-Paced Topics on Entrepreneurship
6 x 3 Hour Live Online Workshops on Being an Entrepreneur
3 x 2Hour Live Workshops on Running a Tourism business

The total teaching time will be around 45 hours with learning focused on, with sessions taking place in two week blocks followed by a week off to apply the learning to your business.

Teaching Schedule

The course will run in two week blocks with entrepreneurship sessions running on Mondays and food and drink sessions running on alternative Wednesdays followed by a week break to apply the learning to your business. The teaching schedule shall be:;

Monday 7February 2022, 14:00 - 17:00 Being an Entrepreneur Session 1
Monday 14February 2022, 14:00 - 17:00 - Being an Entrepreneur Session 2
Wednesday 16February 2022, 15:00 - 17:00 Running a Tourism Business Workshop 1
Monday 28February 2022, 14:00 - 17:00 - Being an Entrepreneur Session 3
Monday 7March 2022, 14:00 - 17:00 - Being an Entrepreneur Session 4
Wednesday 9March 2022, 15:00 - 17:00 - Running a Tourism Business Workshop 2
Monday 21March 2022, 14:00 - 17:00 - Being an Entrepreneur Session 5
Monday 28March 2022, 14:00 - 17:00 - Being an Entrepreneur Session 6
Wednesday 30March 2022, 15:00 - 17:00 - Running a Tourism Business Workshop 3

Independent Study

Throughout the course, you will be expected to apply the concepts learnt to your business by undertaking your own research, speaking to customers, developing your brand, evaluating competitors, doing wider reading and building your portfolio.

Staff Delivering on this Course

The Tourism Entrepreneurship journey shall be co-piloted by experienced professionals from both the School of Creative and Cultural Business (CCB) and the Entrepreneurship and Innovation Group (EIG). Academic staff from CCB will be our tour guide through the theories and models from the tourism sector and will be bringing along their industry connections having experience as part of influential industry bodies such as the VisitAberdeenshire Tourism Forum. Staff from EIG will be your concierge to the world of business startup, bringing their practical experience from being entrepreneurs themselves as well as sharing tools, models and guidance from supporting hundreds of startup teams through courses, training and their annual funded startup accelerator which has seen businesses go on to raise hundreds of thousands of investments, register patents and win national awards.

Assessment

The course shall include an assessment which will be a portfolio of documents and evidence of the development of your business throughout the course.

Requirements

Entry Requirements

Applications will be considered on a case by case basis, please contact Admissions for information: admissions@rgu.ac.uk
Applicants who do not hold an International High School qualification will be expected to undertake a pathway programme at our International College

English Program Requirements

Most undergraduate courses require an IELTS score of 6.0, with a minimum of 5.5 in each area. Some courses require a higher English language score. Always check the relevant course page and our English Language Requirements page before applying.

Fee Information

Tuition Fee

GBP 880

How to Apply

Completing an existing course (for example passing your Bachelors before coming to do a Masters with us). Please upload your degree documents to your Apply Yourself record or email the Admissions Office with these.
Proving that your English language is good enough for University-level study. In this case you should send us a copy of your IELTS or TOEFL certificate as soon as it is available. Please upload these documents to your Apply Yourself record or email the Admissions Office with these.
Making a pre-payment (deposit) for international students. In this case you must arrange to pay the University before we can release an Unconditional Offer. To find out how to do this, please visit the Making Payment page.