Advertising - Account Management

Humber College

Canada, Toronto

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Humber College

Canada , Toronto

Key Facts

Program Level

Graduate Certificate

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines7-Sep-2022 February-2022

Go to the official application for the university

Duration 12 month(s)

Tuition Fee

CAD 15,568 / year

Apply Date February-2022

Next Intake 7-Sep-2022

Advertising - Account Management

About

Overview You will develop a greater understanding of the world of creative advertising, channel planning and client-agency relationships, and prepare to be part of a team capable of driving strong communication to their chosen target audiences.This unique, writing-intensive Advertising - Account Management program at Humber College prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, current communication challenges, in class activities and case studies are also used to engage you. Humber’s approach to practical application of knowledge will enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop your presentation and communication skills in order to better liaise with creative and client side teams. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to contribute to the fast-paced, creative world of advertising.CareerGraduates of this program may find employment as advertising and account managers, advertising managers, junior account managers, assistant account managers, account executives, and account liaison officers. Graduates will have the skills to work client-side, or in an agency team, in for-profit, not-for-profit and/or government marketing teams. Acquired skills can be put towards running your own company or working with in-house creative/marketing communications departments in organizations of all sizes.

The Advertising - Account Management program at Humber College will prepare you to effectively manage the creative process for the benefit of clients within an advertising agency or from within the client’s marketing department.

Disciplines

Accounting

Digital Marketing

Management, Organisation & Leadership

Requirements

Other Requirements

1 : A bachelor’s degree or advanced diplomaApplicants are required to submit a resume and cover letter that describes their interest and background in this field of study. Experience in this field is not required. Some work experience is considered an asset.Ability to run Adobe Creative Suite