Advertising and Marketing Communications

De Montfort University

United Kingdom, Leicester

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Home/United Kingdom/Leicester /De Montfort University/Advertising and Marketing Communications

De Montfort University

United Kingdom , Leicester

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N561

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines29-May-2024

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

GBP 15,250 / year

Next Intake 29-May-2024

Advertising and Marketing Communications

About

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

It provides a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.

Ideal for students who are looking to study the more creative aspects of marketing, with an emphasis on careers in the agency sector, such as digital marketing, public relations and advertising.

DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.
This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only آ£36 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.
Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.
Our DMU Works team offer support to help you gain the skills and qualities that today's employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.
With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.
This course covers a wide variety of modular content, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media and Influencer Marketing, with students often working on live campaign briefs provided by real companies.
Enjoy an international experience linked to your studies with our DMU Global programme. In the current environment, we are offering virtual experiences, for example with our own campus in Dubai. Previous trips have also included New York, Copenhagen, Paris, Athens, India, Berlin and San Francisco.

Benefit from Education 2030, where a simplified 'block learning' timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.

Requirements

Entry Requirements

A Levels - 104 to 136 UCAS points from minimum 2 A Levels (may require certain subject grades)
IB – 24 to 32 points (may require subject grades at HL)
55% in accepted UK based foundation programme with no module below 50%
Standard XII - Pass Standard XII with a minimum average of 65% from the best 4 subjects excluding Hindi
American High School Diploma with a minimum GPA of 3.0, plus
ACT composite score of 23 or above or SAT1 (Post 2016) Minimum of 550 (R+W) plus 550 (Maths) = 1100/1600, plus
Advanced Placement, 2 subjects from group A with grade 3 or above or SAT2 - 2 subject tests with a minimum score of 500 in each =1000

Entry to year 2 or 3 may be possible. You will need to supply detailed information including courses taken, grades achieved, syllabus and a grading guide.

If you are unable to enter an undergraduate course directly, you may wish to study an International Incorporate Bachelor's Degree or the International First Year which is offered at Leicester International Pathway College, located on the DMU campus.

Career

Placements

During this course you will have the option to complete a paid placement year, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. For Instance, Esther Sodeke spent a year with the global interactive entertainment publishing company Electronic Art's UK, where she was able to apply advertising and marketing theory and put it into practice.

Our DMU Works team offer support to help you gain the skills and qualities that today's employers are looking for through placement opportunities with local, national and global companies.

Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.

DMU Global

Our innovative international experience programme DMU Global aims to enrich studies, broaden cultural horizons and develop key skills valued by employers.

Through DMU Global, we offer an exciting mix of overseas, on-campus and online international experiences, including the opportunity to study or work abroad for up to a year.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK-based activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Advertising and Marketing Communications students have recently visited India to enhance their studies on the Brand Management module, as well as visiting one of the biggest advertising agencies in New York as part of a DMU Global trip.

Graduate careers

A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.

Advertising and Marketing Communications student Dylan Raine landed a coveted marketing graduate scheme with the world's biggest grocery retail platform of its kind, Ocado Retail.

Fee Information

Tuition Fee

GBP 15,250 / year

How to Apply

Step one: download and complete our international application form

Step two: prepare the following documents:

A copy of your qualifications
A copy of your English language certificate
A personal statement of at least 500 words explaining why you want to study your chosen course at DMU and any additional information that will support your application
A copy of your passport
One reference for undergraduate study, or two references for postgraduate study
Some of our creative courses may ask for a portfolio - see our portfolio advice

Step three: return your application and documents to the Admissions Office at [email protected]*

Applications for undergraduate courses can also be made via the Universities and Colleges Admissions Service (UCAS) using the UCAS Institution Code: DEM/D26.