Advertising and Marketing Communications BA (Hons)

De Montfort University

United Kingdom, Leicester

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715

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Home/United Kingdom/Leicester /De Montfort University/Advertising and Marketing Communications BA (Hons)

De Montfort University

United Kingdom , Leicester

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

N561

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake Deadlines10-Sep-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

GBP 16,800 / year(s)

Next Intake 10-Sep-2026

Advertising and Marketing Communications BA (Hons)

About

This course is aimed at preparing you for a career in a wide range of marketing communication disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, from top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big-name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at companies such as Bosch and Samsung.

You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.

Requirements

Entry Requirements

Entry requirements

Typical offer

UCAS points:

112

A Level:

BBC

BTEC Extended Diploma:

DMM

Contextual Offer:

DMU operates a generous contextual offer for students from underrepresented backgrounds in Higher Education.

This is a minimum of one to two grade reduction from our typical offer and full details including eligibility criteria can be found at dmu.ac.uk/contextual

T Levels:

Merit

Access to HE:

Pass with 30 Level 3 credits at Merit

International Baccalaureate (IB):

GCSEs:

5 x GCSEs at grade 4/C or above including English and Maths

English language requirements

If English is not your first language, an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

Career

Where we could take you

Placements

During this course you will have the option to complete a paid placement year - an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. For Instance, Esther Sodeke spent a year with the global interactive entertainment publishing company Electronic Arts UK, where she was able to apply advertising and marketing theory and put it into practice.

Our Careers Team offers support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies.

Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.

Graduate careers

A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.

Advertising and Marketing Communications student Dylan Raine landed a coveted marketing graduate scheme with the world’s biggest grocery retail platform of its kind, Ocado Retail.