Introduction:
Creative marketers are in high demand as organisations, brands and agencies look for fresh perspectives on how to tackle existing and emerging challenges faced today. With the rapid inception of new technologies and channels, and changes in consumer behaviours and perceptions, the industry needs new thinking. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Advertising and Marketing Communications degree will prepare you for the dynamic world of marketing communications, equipped with the skills, knowledge and confidence to make your mark.
Through contemporary case studies and applied projects, you will be introduced to the principles of communications, marketing and consumer behaviour and develop a comprehensive knowledge of advertising and communications theory and management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project or a business research project.
Designed for aspiring communications specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing or advertising. Whether you want to work for a creative advertising agency or in-house for major international companies, our MSc Advertising and Marketing Communications degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing specialist ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
- a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
- the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
- knowledge and understanding on how organisations develop marketing communications strategies and implement relevant tactics to enhance their brand reputation.
- knowledge of the marketing communications mix and an applied knowledge of how to apply its elements in different circumstances.
- a comprehensive knowledge and critical understanding of marketing and communications strategy development process.
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Choosing the right postgraduate Marketing course can seem like a difficult task. Our useful course comparison will help you compare the modules available across our postgraduate Marketing portfolio.
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You have the option to gain two professional qualifications, the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
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Nottingham Trent University is 1st in the UK for Employability (Uni Compare 2025).
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At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want.
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You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.
