Marketing Communications and Advertising MSc

Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM).

This course can lead to a broad range of careers in marketing, particularly within marketing communications or advertising. You will gain a broad and deep knowledge of each marketing communications channel, with a focus on advertising.

You will develop communications plans that stand up to academic scrutiny and present your work to real world clients. You will pitch to clients, who will critique your technique and your response to a brief. Your work will build into a portfolio you can be proud to show recruiters.

• Industry application and critique: on this course you will be able to collaborate with actual clients, presenting and pitching your ideas to them. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain comprehensive knowledge of each marketing communications channel, with a focus on advertising.
• Contacts in the sector: guest speakers come to Kingston to share up-to-the-minute information from their campaigns with our students. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
• Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters.

After you graduate

You will graduate ready for roles such as account manager, media planner, customer insight and analytics executive, digital marketer and marketing executive. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.