Advertising, Public Relations and Branding BA Honours

Why choose Advertising, Public Relations and Branding BA Honours at Middlesex?

This unique degree is the only one in the UK which combines the triple opportunity of advertising, public relations and branding. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros, Universal, Adidas and many more.

It is a brilliant opportunity to become a great all-rounder in creative marketing or to specialize in one of the core disciplines. We are looking for highly motivated students seeking a career in the world of marketing and communications whether that's working for a brand, an agency, a start-up, a blue-chip company or the public sector.

What you will gain

People are constantly creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then this course will set you up with the tools you need to succeed.

You'll develop an understanding of the roles that PR, advertising and branding play across society. You'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels.

Recent students successfully gained employment with the following companies; Forever Beta, Whynot! Innovation Enterprise, Marin Software, APS Group, Adidas and TBWA. Find out more about their roles in our Careers section.

This course attracts talented students globally at our campuses in London, Dubai, Mauritius, and partner in Vietnam. This course enhances employability and prepares you to thrive in diverse cultural communities. You will graduate with skills such as leadership, collaborative innovation, communication, empathy, and technological agility, ensuring you stand out in the competitive job market.

What you will learn

This course will explore modern promotional industries, developing your essential knowledge and skills in the fields. Exploring historical and contemporary practices, it covers market and audience research alongside AI-driven audience engagement insights, strategic planning, and creative execution within diverse online and offline media landscapes. You will gain insights into how promotional campaigns shape cultural narratives and societal dynamics while mastering brand design and management across sectors.

Careers

How can our BA Advertising, Public Relations and Branding support your career?

By the end of this course, you will have developed knowledge and skills that are valuable across the creative industries, most specifically in advertising, public relations, brand strategy/consultancy and marketing.

You may go on to become self-employed and run your own business, agency or start-up, or go on to postgraduate study in a related area of media communications, media management and marketing.

We see significant numbers of our students graduating into professional APRB-related fields and developing quickly to work in the following roles: global brand manager, social media specialist/manager, PR manager, marketing specialist, account/client services manager, copywriter, campaigns manager, creative advertising manager, press officer, digital marketing manager, e-commerce manager, web content developer or in the following sectors, editorial services, events & exhibitions production management or project management.

Some students pursue their academic studies by doing a master at MDX, or at other UK and international HE institutions.

We have students who are or become freelancers and influencers in the advertising, public relation and branding sectors, or develop their own businesses, including several Instagram influencers with more than 300k followers.

Graduate job roles and employers

Recent students successfully gained employment in the following roles after graduating:

• Creative copywriter at Forever Beta
• Senior account executive at Whynot!
• International events director at Innovation Enterprise
• Social media specialist at Marin Software
• Account manager at APS Group
• Researcher at THIRD BRIDGE
• Student engagement and marketing officer at Compass Group
• Content and social media manager at HeadShotBG
• PR account executive at Samphire Communications Ltd
• Community manager at Adidas
• Account executive at TBWA.

The students in the last two roles also won the coveted Dean’s Award for Academic Excellence for the highest grades across the School on graduation, exemplifying not just the calibre of the degree but also our vision of how academic achievement and practical expertise go hand in hand.

MDXworks

Our employability service, MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.

MDXcelerator student start-up support

Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.

Global network

You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.

Work placements

While studying with us, our students have gained high-profile placements at companies including Saatchi and Saatchi, MTV and the BBC.

Placements and internships can greatly improve your future job prospects after you graduate. They usually boost your confidence and academic results by giving you the opportunity to practice what have learned in a professional setting.

You will have the opportunity to engage with industry-facing briefs to pitch ideas and produce work of professional standards in a range of modules.

The optional module in your second year, Work Placement in the Creative Industries, will help you to gain substantial experience in your chosen field.

The third-year module, Professional Identity and Entrepreneurship, is designed to support you in refining your CVs, enhancing job search strategies, improving interviewing skills, and honing other essential professional competencies. These include time management, teamwork, pitching ideas, and lifelong learning skills, all aimed at preparing our students for internships, and job opportunities.

Our specialist employability service will help you find placement opportunities.