BA (Hons) Marketing and Management (Final Year Entry)

Course Overview

This is the third year final year entry/top up version of the BA Marketing and Management degree.

The course lasts one year and has six compulsory modules, for those students seeking a high quality top-up component to their degree, from a highly ranked UK university.

This course will allow students to combine a passion for marketing and an interest in management, where you'll develop a set of leading-edge skills suited to a range of exciting career pathways.

This course is aimed at students who aspire to a career in marketing or media management, market research, advertising, social media or PR, or even to start their own marketing consultancy. They could also go on to work as a marketing manager in a large or multinational company. Alternatively, graduates could work as a campaign or events manager, graduate trainee manager, marketing executive, or in business development, HR or sales.

‘The Guardian University Guide 2023’ ranks our BA Marketing and Management course in the top 10.

This BA Marketing and Management course is a 12-month final year entry course, and is designed to appeal to potential partners who want to offer a final year entry (3+1) for a UG business degree from a top UK university.

On this course, you’ll have the opportunity to explore contemporary issues in marketing and develop skills in sustainable marketing strategy, planning effective marketing communication, and utilising digital marketing and social media channels and analysing customer insights through market research. As part of this course, you'll also gain experience, expertise and confidence in communicating innovative marketing ideas through group presentations, professional project reports and even short-form video.

Norwich Business School is a friendly and supportive school, with a lively and international cohort. We are in a region that is safe and welcoming, with a thriving business innovation and enterprise community. All our teaching is informed by our world-leading research and real-world business experience. That means you’ll gain knowledge of the latest issues and debates facing industry and employers.

Our research interests include finance, accounting, employment systems and institutions, responsible business regulation, marketing, entrepreneurship and international business strategy, and innovation, technology and operations management.

This course is open to

International fee-paying students. The entry point is in September each year.

Typical International Entry Requirements

SQA Higher National Diploma (HND), with B in each graded unit from one of the following courses:

Business
Business with IT
Business with Marketing

English Foreign Language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading): 

• IELTS: 6.0 overall (minimum 5.5 in all components) 

We also accept a number of other English language tests. Review our English Language Equivalencies for a list of example qualifications that we may accept to meet this requirement.

Test dates should be within two years of the course start date.

  If you do not yet meet the English language requirements for this course, INTO UEA offer a variety of English language programmes which are designed to help you develop the English skills necessary for successful undergraduate study.

Admissions Policy

Our Admissions Policy applies to the admissions of all undergraduate applicants.

Employability

The final year entry BA Marketing and Management will help equip you to pursue career options in a wide range of industries whether you aspire to a career in marketing, digital marketing, market research, social media and PR, or even to start your own marketing consultancy.

You could go on to work as a marketing/digital marketing executive or manager in a large or multinational company. Alternatively, you could work as a brand manager, relationship manager, campaign or events manager.

Examples of careers that you could enter include:

• Marketing/Digital marketing specialist
• PR executive
• Product/brand/communications manager
• Marketing/Digital marketing manager
• Social media manager
• Marketing analyst

Discover more on our Careers webpages.