BA (Hons) Marketing Communications

Course details

This degree has been developed to give you a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication. You’ll learn how to place the knowledge you gain into the wider context of the media and contemporary communication issues, allowing you to create comprehensive marketing strategies across a range of channels and market types.

On this course you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners and research students. You will also benefit from regular guest lectures from industry.

Contact hours and assessment

Details of the assessment methods and contact hours for each unit of the course can be found in the programme specification.

Download the foundation year programme specification (pdf 284kb)Download the programme specification (pdf 915kb)

For September 2025 entry: This course will be changing its title to BA (Hons) Marketing Communications for Social Change.

Why study BA (Hons) Marketing Communications at BU?

• Develop a critical understanding of integrated marketing communications that will enable you to adapt to a variety of roles in the industry
• Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
• Co-create academic and professional research with staff including consultancy projects for industry clients
• At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
• Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV
• You’ll be career-ready with 96% of our graduates in employment or further study after 15 months.

Find out more about the content of this course.

Please see below some examples of the qualifications for entry onto Year 1 for September 2024 and September 2025 entry:

• China: Chinese Senior High School Graduation Certificate (Huikao) average 80%, or Gaokao 61-71%. Grade depends on the course
• France: Baccalaureate with 11.5–12.5 overall or 10.5-11.5 (international option)
• Hong Kong: HKDSE Diploma (4,4,3 to 4,4,4 from three subjects). Grade depends on the course
• India: All India Senior School Certificate Examination (Standard XII) 60-70%
• Spain: Titulo de Bachillerato with 6 - 7. Grade depends on the course
• Turkey: Devlet Lise Diplomasi/Lise Bitirme Diplomasi 3.5/5.0 or 70%

We offer a number of preparatory programmes through Bournemouth University International College. These courses offer you progression from High School in your home country to a Bachelor’s degree at BU.

Options include:

Foundation Certificate for Media & Communications

English language requirements

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

For September 2024 and September 2025 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent. For more information, check out our international entry requirements.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

For September 2024 and September 2025 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in all components of writing, speaking, listening and reading, or equivalent. For more information, check out our international entry requirements.

View further information about our English language requirements.

If you do not meet the English language requirement for your degree then why not join our Pre-Sessional English course? Successful completion of our Pre-Sessional English course will meet your English language requirement.

Costs and fees

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. You can find full information about funding your studies and paying your fees in our undergraduate fees and funding section. That’s also where you’ll find information about the scholarships and bursaries on offer.

Fees quoted are for tuition only unless stated otherwise, and we’re committed to ensuring there are no hidden extra costs while you’re at university – that’s why we’re clear about what you can expect us to cover, and what your cost of living will be.

Find out more about budgeting and living expenses