BA Degree with a Major in Sport Management and a Major Concentration in Sport Leadership
Upon completing the BA Degree with a major in Sport Management and a major concentration in Sport Leadership, students will be able to:
- Apply a diverse set of fundamental principles and skills, including skills in business, finance, and marketing that would be necessary to produce or evaluate an event from beginning to end (from marketing and media promotion, to budget and sales, to execution and post-event evaluation).
- Utilize critical thinking skills in analyzing sport management issues as well as in managerial planning and decision making.
- Communicate, at an elite level, both orally and in writing.
- Describe the concepts of morality and theories of ethics as they apply to sport.
- Produce a marketing plan specific to product in the sport industry.
- Develop and hone professional skill through classroom learning and experiential learning through a steady progression of internships with added responsibilities.
