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Bachelor of Business (Marketing)

Queensland University of Technology

Australia, Brisbane

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Home/Australia/Brisbane /Queensland University of Technology/Bachelor of Business (Marketing)

Queensland University of Technology

Australia , Brisbane

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

003491G

Campuses

Gardens Point

Program Language

English

Start & Deadlines

Next Intake Deadlines28-Feb-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

AUD 45,000 / per year

Next Intake 28-Feb-2026

Bachelor of Business (Marketing)

About

In this course you will

Learn how to craft and execute effective traditional and digital marketing campaigns that captivate your audience, increase brand awareness, and achieve your marketing goals.
Develop digital competencies and in-demand transferable skills in strategic thinking and planning, verbal and written communication, data analysis and interpretation, and project management.
Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
Kickstart your marketing career with professional work placements at top marketing organisations and graduate with a prestigious network of industry connections that will open doors to endless opportunities in your field.

Requirements

Entry Requirements

Minimum English language requirements

We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

English Test	Overall	Listening	Reading	Writing	Speaking
IELTS Academic / One Skill Retake	6.5	6	6	6	6
Cambridge English Score You must share your results with QUT through the Candidate Results Online website.	176	169	169	169	169
PTE Academic	58	50	50	50	50
TOEFL iBT	79	16	16	21	18

Don't have the English language score you need? We can help!

We offer English language programs to improve your English and help you gain entry to this course.

When you apply for this course, we will recommend which English course you should enrol in.

Career

Careers and outcomes

QUT’s marketing major delivers transferable skills that graduates can apply across a range of industries and organisations. There is growing employer demand for marketing graduates that are digital natives, who are versed in data analytics, and who are creative and critical thinkers.

Marketing graduates work in a variety of fields. The following list shows some of the most common career paths.