Bachelor of Business – Marketing

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered. All students need to demonstrate that they can undertake the course with a reasonable prospect of success.

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The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. Minimum ATAR requirements may apply.

VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Read our Applying and Enrolling FAQs.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

Be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.

Plan and execute digital marketing campaigns designed to target smartphone and computer users. You’ll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.

Create exciting social media plans for individuals and organisations. You’ll come up with fresh content, and work with influencers, agencies, product managers and business owners.

Become an expert in consumer behaviour and market trends. You’ll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.

Assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.

Be the face of the company as a key contact point to important clients. You’ll manage their goals and expectations, creating valuable and lasting relationships.

Shape the face of your business or organisation. You’ll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.

Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.