Bachelor of Business (Marketing)

University of Southern Queensland

Australia, Toowoomba

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399

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Home/Australia/Toowoomba /University of Southern Queensland/Bachelor of Business (Marketing)

University of Southern Queensland

Australia , Toowoomba

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

Online

Course Code

092182E

Campuses

Toowoomba

Program Language

English

Start & Deadlines

Next Intake Deadlines10-Feb-2026

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Tuition Fee

AUD 28,240 / year(s)

Next Intake 10-Feb-2026

Bachelor of Business (Marketing)

About

Overview

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.
Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
Get a bachelor degree in two years – study via accelerated pathway (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.
Our flexible delivery also allows you to study marketing courses online from wherever it suits you or at the Toowoomba or Springfield campus.

Requirements

Entry Requirements

Entry requirements

To study this degree we assume you have sound knowledge in:

English (Units 3 & 4, C), and
General Mathematics (Units 3 & 4, C)

We assume that your knowledge is equivalent to a grade C or higher in Units 3 and 4 at high school level (typically studied in Year 12). Find out more about assumed knowledge.

English language requirements

You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.0 with a minimum 5.5 in each subscore. UniSQ also accepts other English language proficiency tests.

If you don't meet the English language requirements, you can apply to study with our English language partner, the Union Institute of Language (UIL), or if you're a domestic student you can apply to study UniSQ Ready courses TPP0122 and TPP0123.

English Program Requirements

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.

Career

Career outcomes

As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing and communications officer, marketing researcher, advertising manager, digital marketing coordinator, product or brand manager, distribution manager or sales manager.