Bachelor of Communication and Media (Marketing Communication) (ARB103.1)

Develop campaigns with creative cut-through

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you'll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You'll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you'll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You'll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

• align the production of professional marketing communication with industry requirements, standards and global best practice
• apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for.

If you’re an international student who has not completed an Australian Year 12, we also recognise a range of other international qualifications for direct entry. These include the NCEA Level 3, the International Baccalaureate (IB) and GCE A Levels, plus other country-specific qualifications.

If your qualification isn’t listed, contact our Admissions team for advice on your eligibility.

We’ll use the qualification with the most competitive selection rank when assessing your application.

• Advertising account executive
• Advertising campaign manager
• Advertising traffic manager
• Account coordinator
• Account planner
• Brand manager
• Digital advertising sales manager
• Digital advertising specialist
• Events manager
• Marketing manager
• Marketing consultant
• Marketing analyst
• Product manager
• Media coordinator
• Media planner/buyer
• Art director
• Illustrator
• Copywriter
• Sales agent
• Social media coordinator
• Direct marketing coordinator
• Media analyst
• Promotions manager
• Sponsorship coordinator
• Web analytics consultant
• Website designer