Note
This course information relates to students commencing a combined degree with the Bachelor of International Studies in 2022. Students who commenced a combined degree with the Bachelor of Arts in International Studies prior to 2022 should refer to the Handbook for the year they commenced their degree.
This course is designed for aspiring professionals in digital and social media communication. Choose this program to become a skilled practitioner in the dynamic field of digital media, equipped with technological literacy, cultural sensitivity, and innovative problem-solving abilities.
What sets this course apart is its integration of professional communication with language and cultural studies, including the opportunity for international study. You will gain a deep understanding of social media's role in society and develop practical skills in social media management, UX/UI design, and data visualisation.
You will engage in active learning through case studies and hands-on projects, crafting user engagement strategies, app prototypes, and a comprehensive work portfolio to enhance your employability.
Teaching methods include applied learning and practical exercises, ensuring you leave with a robust skill set tailored for a variety of roles in media and communication, such as social media manager, UX/UI designer, and digital marketing specialist.
Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students will have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.
