Bachelor of Communication (Strategic Communication) Bachelor of Creative Intelligence and Innovation

This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on real-world campaign creation for various sectors, enhancing your digital, traditional, and social media communication abilities. You'll learn to craft compelling content and engage effectively with media, all within the broader social, economic, and political frameworks of the communication industry.

You'll acquire a versatile skill set, including ethical communication practices, ensuring you are adaptable to diverse work environments. Your coursework will culminate in a comprehensive portfolio, showcasing your readiness to potential employers.

The course also integrates a transdisciplinary approach, drawing on multiple fields to foster innovative thinking and problem-solving. You'll develop competencies in critical and creative thinking, future scenario planning, and entrepreneurship, preparing you to thrive in a rapidly evolving global landscape.

Teaching methods include industry experiences, real-world projects, and self-directed proposals, ensuring a dynamic and engaging learning experience that equips you for the challenges and opportunities of the communication sector.

The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate a rapidly changing world.

Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.

Admission to the combined degree is on merit according to the admissions policy for the Bachelor of Communication (Strategic Communication) (C10363).

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

• Advertising manager
• Public Relations manager
• Communications manager
• Strategic communications
• Creative advertising executive