Note
This course information relates to students commencing a combined degree with the Bachelor of International Studies in 2022. Students who commenced a combined degree with the Bachelor of Arts in International Studies prior to 2022 should refer to the Handbook for the year they commenced their degree.
This course is designed for aspiring professionals in creative advertising, strategic public relations and related fields. What sets this course apart is its focus on practical campaign creation for various sectors, enhancing your digital, traditional, and social media proficiency. You'll learn to navigate the industry's practical and theoretical aspects within different contexts.
You'll acquire expertise in crafting effective communication strategies, ethical practices, and a versatile skill set applicable across diverse work environments. The course culminates in a comprehensive portfolio to showcase to employers.
Teaching methods include hands-on projects, case studies, and collaborative learning, ensuring a blend of theory and real-world application.
By pursuing this degree, you also have the option to broaden your career prospects with a second major, gaining additional skills and a more robust portfolio. Career paths range from communication strategist to public relations consultant, with numerous roles in between.
The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.