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The course offers a practice-based approach to learning through the integration of digital and analogue technologies across the broad field of integrated product design, as well as the potential for specialisation within highly contemporary and innovative integrated product design practices.
Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world.
Product design expands on the traditional field of industrial design to reflect the changing realities of the globalised design profession. With a strong emphasis on creativity and technology, the course equips students with the capacity to form an integrated approach and understanding of how to conceptualise, visualise and realise products, services and/or systems as a design professional. The program offers students the option to pursue a sub-major in interaction design.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
Product design expands on the traditional field of industrial design to reflect the changing realities of the globalised design profession. With a strong emphasis on creativity and technology, the course equips students with the capacity to form an integrated approach and understanding of how to conceptualise, visualise and realise products, services and/or systems as a design professional. The program offers students the option to pursue a sub-major in interaction design.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
Course aims
The course aims to support and foster a creative and explorative attitude toward the design process. It equips its graduates with the ability to effectively function on the international stage with ease and success, with the communication skills that allow them to operate across cultures, languages and locations.
The course takes an experimental and hybrid approach to the integration of networked digital technologies into the design of products and systems. Students gain an integrated approach and understanding of how to conceptualise, visualise and realise products, services and/or systems as a design professional.
Innovation and experimentation are underpinned by theoretical, historical and contextual studies to facilitate students' development in both the conceptual and technical design skills required to work in the broader integrated product design field and its specialist areas.
Throughout each stage, the course requires students to develop an understanding of their own design language and theoretical position in relation to historic and contemporary contexts.