What is a Bachelor of Fashion Marketing and Enterprise?
A Bachelor of Fashion Marketing and Enterprise is your first step towards unstitching convention in the fashion world. Co-developed with industry, this degree will arm you with creative and business skills, hands-on experience with leading brands and key networking opportunities.
Experiment with building, marketing and managing fashion businesses in a dynamic, fast-paced world. Get innovative with business models, cutting-edge digital strategies, fashion buying, brand development, consumer insights and the principles of entrepreneurship. A double Capstone project in your final year will further sharpen your edge. Collaborating with fellow troublemakers and industry leaders, you’ll learn the rules and how to break them. This degree prepares you to not only join the fashion industry but to shape its future.
Learning outcomes and Work-Integrated Learning
- Distinguish between ethical and unethical marketing and enterprise management practices.
- Understand and explain the fashion industry’s impact on local and global communities.
- Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
- Independently and creatively solve unpredictable and/or complex marketing and management problems.
- Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.
- Undertake 120 hours of experience by completing an internship or working on a live brief.
DIA-recognised course
This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.
Vogue Australia partnership
We’ve partnered with industry leaders including Vogue Australia, to offer you internship, mentoring and scholarship opportunities.
Free Adobe Creative Cloud Pro licence
You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us and for six months post graduation.
