Bachelor of Media and Communication – Advertising

Create commercial content with clout as a graduate of our Bachelor of Media and Communication – Advertising.

As one of the very few universities to offer an online advertising degree, Swinburne gives you the opportunity to learn from industry leaders. You will understand how to design, create and deliver content and campaigns with impact and gain the practical skills you need to excel in a range of roles in the dynamic and ever-changing advertising industry.

This qualification has a special focus on digital advertising and will equip you with the tools to excel in digital and traditional copywriting, online advertising trends, planning online and traditional campaigns, and communication strategy.

Our graduates are ready to work in a diverse range of settings, including agencies, large corporate organisations, small businesses, not-for-profit and government departments.

What will you learn?

• Copywriting: Apply appropriate communication and persuasion theories to advertising copywriting.
• Campaign Planning: Understand advanced advertising practice, applied to the development and implementation of advertising campaigns.
• Client & Agency Management: Develop a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects.
• Professional Communication: Develop your interpersonal skills to establish and manage both inter and intra agency relationships, and also relationships with clients.

English language tests

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests; The International English Language Test Score (IELTS) or the Test of English as a Foreign Language (TOEFL) score.