Bachelor of Media and Communication – Public Relations

Join the world of professional communication with a public relations degree from Swinburne Online.

With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.

Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.

Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.

This degree offers valuable work integrate learning opportunities and is professionally accredited by the Communication and Public Relations Australia (CPRA), ensuring you’re ahead of the curve upon graduation.

What will you learn?

• Professional Communication: Build your skills and confidence as a professional communicator.
• Intercultural Communication: Learn how to effectively communicate within a multicultural society.
• Campaign & Events Planning: Learn how to plan and manage PR campaigns and events, and evaluate their success using real industry case studies.
• Writing: Develop industry-specific writing skills that will allow you to effectively engage and influence your audience.
• Digital Communities: Understand communication theories in relation to social media, online communities and blogging.

English language tests

International students are required to demonstrate their English proficiency before enrolling into a Swinburne Online degree by undertaking one of the following English language tests; The International English Language Test Score (IELTS) or the Test of English as a Foreign Language (TOEFL) score.