Bachelor of Professional Communication - Public Relations major

Learn to manage reputations and inspire trust with a Public Relations major at RMIT, adapting to active and evolving situations in a range of settings.

Public relations is a career for people with enquiring minds. The heart of modern PR jobs is advising organisations on how to enhance their working relationships and reputation.

With a Public Relations major in this professional communication degree at RMIT in Melbourne, you’ll gain the skills to effectively communicate your organisation’s message to a range of different audiences.

Exploring areas such as campaign strategy, risk and crisis communication and contemporary media relations, you’ll gain professional skills in writing techniques, strategy, and media and stakeholder relations, with an emphasis on problem-solving, creativity, relationship development and project management.

Graduate prepared for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.

Public relations plays a vital role in all types of organisations – ensuring effective communication with people and other groups that need to know (or are interested in how they’ll be affected by) the activities or future plans of that organisation.

Changes in technology have helped the PR process evolve in fast-paced environments, serving organisations in areas such as being known, being understood and, most importantly, being trusted.

For Public Relations graduates, there’s a strong employment rate in businesses, government departments and agencies, and not-for-profit bodies including charities. The PR major prepares you to solve problems and construct communication materials effective in all sectors of public relations, making our graduates adaptable to the ever-changing business environment. Of course, you can also start your own PR business.

Public Relations graduates find PR jobs in many areas, including:

• corporate communication
• change management
• internal communication
  
• issues and crisis management
• public affairs and lobbying
• media relations and publicity
• event management
  
• fundraising and sponsorship
• strategic communication
• brand management.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.