BSc Business and Management (Marketing)

Marketing is key to any business and understanding its importance is vital to a career within a variety of industries, whether you wish to go in a creative or more statistical direction. By choosing the BSc Business and Management (Marketing), you will gain skills and knowledge that will support your transition into your future career.

In the first year you will study core modules introducing you to topics such as Markets, Marketing and Management, Management Debates and Developing Professional Excellence. This will give you a firm grounding of knowledge which can be applied to current business problems.

In your second year you will build upon the fundamentals of business and explore more comprehensive areas of marketing such as Digital Marketing and Brand Theory and Practice.

In the third year you will have the option to apply for either a paid work placement or to study abroad. These are great opportunities to enhance your CV, further develop your skills and apply your knowledge in a real work environment.

In your final year you will continue to study the importance of marketing and how to optimise marketing performance. You will have the opportunity to choose from a wide of range of optional modules, allowing you to tailor your degree towards your own interests and career goals.

Each course has specific entry criteria. For some you will need to have a certain level of knowledge in a subject before you begin the degree – this is called a subject requirement. Entry onto all courses is dependent on you reaching a particular standard in your education and achieving certain exam grades.

Henley Careers

Our aim at Henley Careers is to empower and enable you to leave the Business School confident in being able to progress your career forward successfully.

We are committed to enable you to take a strong career leadership approach to your career planning. We will work with you to help you understand yourself better, as well as truly understand the obstacles and opportunities around you. Research both at Henley and other leading Business Schools shows that people who are self-reliant and usually achieve higher levels of success. We therefore encourage your job search to be driven by you and your needs, but along the way, we provide you with advice and insight regarding your strategy.

You can book a telephone or video appointment with your dedicated Careers Consultant to get support and advice for your career planning or professional development. We also hold numerous events to help you learn about different careers and develop your skills, such as Monday Night Employer Panels, Success Studios and Resilient You.

How to apply for undergraduate courses

You can apply online for all of our courses via the national admissions service, UCAS. You can choose to apply for up to five courses in total, including more than one course at the same institution.

UCAS code

Our UCAS code is R12. The University does not have a campus code.

UCAS costs

There is a small charge made by UCAS for applying to university. The application fee is £18 if you’re applying to just one course, or £24 for multiple courses and for late applications sent after 30 June.

Entry requirements

Please read our entry requirements page for more information on accepted qualifications.

English language requirements

If English is not your first language, you can find out more information on our English language requirements page.

For full information on how to apply, please visit the University of Reading website.