BSc Consumer Behaviour and Marketing with Foundation Year

University of Reading

United Kingdom, Reading

University RankQS Ranking

173

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Home/United Kingdom/Reading /University of Reading/BSc Consumer Behaviour and Marketing with Foundation Year

University of Reading

United Kingdom , Reading

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

CN88

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

GBP 23,000 / year

Next Intake September-2026

BSc Consumer Behaviour and Marketing with Foundation Year

About

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.

This four-year programme includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course.

Foundation year

The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.

Your subject-specific studies will focus on basic principles in:

mathematics
business management
economics
psychology.

Your learning will be delivered through a combination of lectures, tutorials, practical classes and workshops.

A foundation year is more than just a stepping-stone to a degree. You will also benefit from:

access to our full range of facilities and resources
full integration into university life, before your degree year begins
experience of an academic environment, and the ability to work independently
specialist support and guidance.

Requirements

Entry Requirements

Select Reading as your firm choice on UCAS and we'll guarantee you a place even if you don't quite meet your offer. For details, see our firm choice scheme.

Our typical offers are expressed in terms of A level, BTEC and International Baccalaureate requirements. However, we also accept many other qualifications.

Typical offer

CCD

We welcome applicants from non-traditional educational backgrounds (for example, mature students, students who study part-time or those who have studied at International Schools in the UK or elsewhere) and will consider applicants on a case-by-case basis.

International Baccalaureate

24 points overall

BTEC Extended Diploma

DMM

Extended Project Qualification

In recognition of the excellent preparation that the Extended Project Qualification (EPQ) provides to students for University study, we can now include achievement in the EPQ as part of a formal offer.

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for International and EU students

For country specific entry requirements look at entry requirements by country.

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

Find out the English language requirements for our courses and our pre-sessional English programme

English Program Requirements

IELTS 6.5, with no component below 5.5

Career

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.

Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile and digital communications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.

Employers of our graduates have included Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Fee Information

Tuition Fee

GBP 23,000

Application Fee

GBP

How to Apply

You can apply online for all of our courses, including courses with an Integrated Foundation Year, via the national admissions service, UCAS. You can choose to apply for up to five courses in total, including more than one course at the same institution.

1. Find a course

Browse our undergraduate courses and identify which ones you'd like to apply for. Make sure to check your course's entry requirements before you apply.

2. Begin your application

Our UCAS code is R12. The University does not have a campus code.

3. Write your personal statement

As part of your application, you'll be asked to submit a personal statement to support your application. This is your opportunity to tell us more about why you want to study the course and what interests, skills and experience you have that demonstrate your passion for the subject.

4. Submit your application

When you're happy with your application and have added the required information such as qualifications, personal statement and reference, you can submit your application.

A small charge is made by UCAS for applying to university. The application fee for 2024 entry is £27.50 for up to five choices.

Make sure to check the UCAS website for the most up-to-date application deadlines. If you have missed the January deadline, there is still the opportunity to apply (via UCAS), and we are happy to consider late applications until 30 June 2024 (all applications received after 30 June are entered into Clearing). Please be aware that some of our courses may be full after the January UCAS deadline, so we recommend early applications where possible.