BSc Consumer Behaviour and Marketing with Placement Year

University of Reading

United Kingdom, Reading

University RankQS Ranking

173

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Home/United Kingdom/Reading /University of Reading/BSc Consumer Behaviour and Marketing with Placement Year

University of Reading

United Kingdom , Reading

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Course Code

NC58

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

GBP 25,850 / year

Next Intake September-2026

BSc Consumer Behaviour and Marketing with Placement Year

About

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.

The University of Reading is ranked in the top 10 for Marketing (ranked 9th in the Daily Mail University Guide 2025), and 18th in the UK for Marketing (Complete University Guide, 2025).

While you study, you will have the opportunity to gain insights from outside speakers from industry. In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that you're passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.

Accreditation

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.

Placement

If you would like to complete a one-year placement between the second and final year, either in the UK or abroad, our BSc Consumer Behaviour and Marketing with Placement Year degree is for you. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

While on placement, our students have undertaken activities as varied as conducting social media competitor analysis, brand development and working on developing communications strategies and sales. Successful selection for placement is dependent on an excellent academic record as well as evidence of a high level of motivation.

For more information about securing and completing a placement for your placement year, please visit our Important Information page.

To learn more about our marketing-related courses, please visit the Agri-Food Economics and Marketing website.

Requirements

Entry Requirements

Select Reading as your firm choice on UCAS and we'll guarantee you a place even if you don't quite meet your offer. For details, see our firm choice scheme.

Our typical offers are expressed in terms of A level, BTEC and International Baccalaureate requirements. However, we also accept many other qualifications.

Typical offer

BBB

International Baccalaureate

30 points overall

Extended Project Qualification

In recognition of the excellent preparation that the Extended Project Qualification (EPQ) provides to students for University study, we can now include achievement in the EPQ as part of a formal offer.

BTEC Extended Diploma

DDM

English language requirements

IELTS 6.5, with no component below 5.5

For information on other English language qualifications, please visit our international student pages.

Alternative entry requirements for International and EU students

For country specific entry requirements look at entry requirements by country.

International Foundation Programme

If you are an international or EU student and do not meet the requirements for direct entry to your chosen degree you can join the University of Reading’s International Foundation Programme. Successful completion of this 1 year programme guarantees you a place on your chosen undergraduate degree. English language requirements start as low as IELTS 4.5 depending on progression degree and start date.

Learn more about our International Foundation programme

Pre-sessional English language programme

If you need to improve your English language score you can take a pre-sessional English course prior to entry onto your degree.

Find out the English language requirements for our courses and our pre-sessional English programme

English Program Requirements

IELTS 6.5, with no component below 5.5

Career

This degree can lead to jobs in consumer marketing, branding, advertising and communications, customer services, public relations and market research sectors.

Potential employers include business consultancy and market research agencies, advertising and media companies, multinational/domestic food manufacturing companies, automotive companies, mobile and digital communications, beauty and personal products companies, financial institutions, retailers of all types, trade and consumer organisations, food industry organisations, government/civil service/trade bodies, and health and social services.

Employers of our graduates include Mars, Waitrose, Microsoft, Mercedes, Unilever and Disney.

Fee Information

Tuition Fee

GBP 25,850

Application Fee

GBP

How to Apply

You can apply online for all of our courses, including courses with an Integrated Foundation Year, via the national admissions service, UCAS. You can choose to apply for up to five courses in total, including more than one course at the same institution.

1. Find a course

Browse our undergraduate courses and identify which ones you'd like to apply for. Make sure to check your course's entry requirements before you apply.

2. Begin your application

Our UCAS code is R12. The University does not have a campus code.

3. Write your personal statement

As part of your application, you'll be asked to submit a personal statement to support your application. This is your opportunity to tell us more about why you want to study the course and what interests, skills and experience you have that demonstrate your passion for the subject.

4. Submit your application

When you're happy with your application and have added the required information such as qualifications, personal statement and reference, you can submit your application.

A small charge is made by UCAS for applying to university. The application fee for 2024 entry is £27.50 for up to five choices.

Make sure to check the UCAS website for the most up-to-date application deadlines. If you have missed the January deadline, there is still the opportunity to apply (via UCAS), and we are happy to consider late applications until 30 June 2024 (all applications received after 30 June are entered into Clearing). Please be aware that some of our courses may be full after the January UCAS deadline, so we recommend early applications where possible.