BSc (Hons) Marketing Data Analytics

This programme prepares you for a professional career in marketing management. It introduces key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. It adopts a unique "practice" based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares students for an industry career with a strong emphasis upon employability.

The programme is designed to prepare you for a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.

The  extended course is perfect if you want a degree in marketing but you don't meet the standard entry requirements. 

At Level 4 you will learn the foundational business subjects of marketing, economics, human resource management, accounting and statistics.

At Level 5, the programme becomes more specialised in the marketing discipline, and you will study subjects such as integrated marketing communications, consumer behaviour, digital marketing and marketing research.

In your final year, you will study modules specific to data analytics, including marketing analytics, customer relationship management and a marketing data analytics project, as well as mainstream modules in brand management, social media marketing and corporate social responsibility.
All optional modules are subject to availability/timetabling and options listed may change.

• Tawjihi: 60% for Foundation
• 3 x AS Levels: Foundation
• US High School Diploma: GPA 2.0 for Foundation
• US High School Diploma: GPA 3.0 + SAT1 1070 for Direct Entry to Bachelor's
• International Baccalaureate (IB): 25 points with minimum 15 at Higher Level for Direct Entry to Bachelor's
• 3 x A Levels: Direct Entry to Bachelor's

This programme will prepare you for professional careers in marketing management, advertising, public relations, brand management and any marketing-related career.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.