Marketing and Data Analytics BSc Honours

Course summary

In the dynamic world of decision-making, our Marketing and Data Analytics BSc prepares you for success in the surging field of marketing data and analytics. You’ll gain essential skills in collecting, analysing and interpreting marketing data with cutting-edge tools and techniques. Delve into crafting influential marketing strategies, covering crucial aspects like consumer insight, user experience, and strategy development.

Throughout the course, you’ll acquire a deep understanding of data analytics and its practical applications in marketing and develop proficiency in data collection, analysis and interpretation, empowering you to make informed, data-driven decisions.

Our course anticipates the future, fostering awareness of emerging trends in the data-driven marketing landscape. Coupled with a commitment to sustainability and equity, we ensure our graduates are ready for challenges in a rapidly evolving global market.

With tailored modules shaped by industry demands, we’ll guide you in creating influential strategies rooted in consumer insight, user experience and strategy development.

Ethical considerations are integral to the curriculum, emphasising responsible data practices in marketing. You’ll enhance your skills in data visualisation, becoming adept at creating visually compelling presentations to communicate marketing insights effectively.

Our Marketing and Data Analytics BSc offers practical experience opportunities, with the option to spend a year in industry between your second and third year of study. Alternatively, you will have the chance to explore international perspectives through a year abroad, providing you with valuable real-world experience.

Top reasons to study with us

• Gain essential skills in marketing data and analytics, responding to growing industry demand
• Learn to use data analytic tools and techniques, ensuring a well-rounded knowledge of crafting influential marketing strategies
• Access our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Gain expertise in industry-standard software such as Tableau, PowerBI, Google Analytics, SPSS and Excel
• Put theory into practice with collaborative learning experiences addressing authentic real-world challenges
• Develop critical thinking skills essential for evaluating evidence and making informed decisions based on data-driven insights
• Put theory into practice on a year-long work placement or gain international experience studying abroad

Our Marketing and Data Analytics BSc will open doors to a wealth of career prospects and further study opportunities, responding to the growing industry demand for graduates who can navigate the dynamic landscape of data-driven marketing strategies.

The University's Careers and Employability Service has built up a network of over 3,000 employers around the world, helping all our students explore and connect with exciting opportunities and careers.

This course will prepare you for roles in a variety of areas, including:

• Customer Insights Analyst
• Marketing Data Scientist
• Digital Analytics Specialist
• Web Analytics Specialist
• CRM Analyst
• Marketing Research Analyst
• Data Science Marketing Specialist