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Discover the data driving business success.
Data analysts are curious. When presented with information they think critically, extensively explore all possibilities, and offer human interpretation alongside automated analytics.
Our Business and Analytics BSc (Hons) course provides you with the opportunity and skills to explore these techniques, identifying patterns, interpreting trends and ultimately informing business development and decision making.
You will learn in a diverse environment, building cultural and ethical awareness, important in the field of analytics where issues such as data privacy are vital.
Supplemented with broad business modules in you first year, you will gain interdisciplinary skills which will help you interpret data within a range of business contexts – from marketing to finance. This double-sided approach is valuable for tasks which you may encounter during employment; for example, forecasting sales when entering new global markets or assessing brand performance online to help inform digital marketing strategies. Having this knowledge of business and analytics together will ultimately help you stand out in your future career.
Why choose Northumbria to study BSc Business and Analytics?
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Top 10 - Business Studies at Northumbria is ranked 6th in the UK (Daily Mail University Guide, 2025).
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Research Powerhouse - Business and Management is ranked 9th in the UK for research power (REF, 2021). This is a rise of 51 places, the largest rise in the sector.
- Accredited Business School - Newcastle Business School is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). According to AACSB, “Approximately 6% of the world's schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement”. Read more about our 'double' AACSB Accreditation.
Your Learning Experience
In your first year, you’ll be introduced to broad business principles, shared with other students across the business school. Then, in your second and final year, your focus turns to analytical skills where you explore modules such as Tools and Techniques for Data Analytics, Business Intelligence and Information Systems, Predictive Analytics, and Analytics and Visualization for Management.
You’ll learn through a variety of teaching methods including lectures, seminars, problem-based workshops, webinars, case discussions, practical activities, group work and tutorials. To help you develop your independent learning skills, you’ll also complete directed tasks – assignments you undertake in your own time.
We back up all our teaching with well-designed support systems to help you get the most from your opportunities. And we make sure that we build extensive feedback, from both tutors and peers, into the course. Throughout your studies, you’ll be able to discuss any academic or personal issues with your Personal Tutor.
Assessments involve applying business principles to solve problems and then demonstrating your thinking through reports, presentations, portfolios and more. In the final year, you’ll complete an assessed dissertation, management enquiry or consultancy project. After this course you can look into one of our postgraduate courses such as our Business Analytics MSc
How does this degree enrich my employability?
With employability at its heart, this research-informed degree provides you with the skills to enter an industry where Business Analysts are in high demand. Developing technical skills in areas such as data visualisation, forecasting and project management, you will be well equipped to be successful in your career.
Alongside this, you will learn skills which will be transferable to any career path. For example, you’ll learn how to communicate analytics in an accessible manner, work in teams, and present findings.
You will also have multiple opportunities to apply your knowledge to organisational contexts as you are tasked with offering creative solutions to real-world business problems. In your final year, you may also work on a Business Consultancy project, whereby you help real business solve real problems through our Business Clinic.
After this course you can look into one of our postgraduate courses such as our Business Analytics MSc or check out all of our available Business Courses.