Business and Marketing Route

Why study this program?

Behind the success of every product, business, and industry are designers working on critical aspects such as advertising, packaging, and product concept and development. The Design program's Business and Marketing route gives you access to courses in the School of Business, including economics, accounting, marketing, and consumer studies. With an increased understanding of market and consumer behaviors, you will be better able to analyze, interpret, and strategize for success as a designer.

Why study Design at the University of Alberta?

Designers create innovative solutions for industry and community that shape how our world looks and functions, from information design and environmental signage to the design of medical assistive devices. Our Bachelor of Design degree in the Faculty of Arts, one of the most innovative of its kind in North America, focuses on socially responsible and sustainable design in the areas of Industrial Design and Visual Communication Design. In addition to a specialization, you may choose one of the following program routes: Business and Marketing, Engineering,  Social Sciences, or General Route.

Why study at the University of Alberta?

The Faculty of Arts boasts one of the most diverse Arts programs in Canada, offering top quality educational opportunities that prepare students for successful careers in every sector of society. With over 900 distinct courses in the humanities, social sciences, and fine arts, you will find an academic pathway for you. Your studies will be enhanced by the rich insights that our nationally and internationally recognized faculty members bring to the classroom through unique insights drawn from their research and advancement of human knowledge. Academic excellence, innovative problem-solving, and experiential learning opportunities beyond the classroom, such as Community Service-Learning and Arts Work Experience programs, will give you the tools to thrive in a diverse and increasingly complex workplace.