Business Economics with rketing and History

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You'll develop a strong understanding of the role of marketing in today's multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

For History, we teach social, cultural, and political history from the early modern through to the contemporary period, focusing in particular on the British Isles, Europe, the Americas, Africa, and India.

Our emphasis is very much on 'doing history'. You'll use primary sources from the very beginning of your studies, and analyse various kinds of historical evidence, including written and oral materials, maps, visual images, feature films, art and music.

You will consider how the use of sources and the media informs our reconstructions of the past. You will reflect critically on key debates in history, looking at how they have developed over time, and how they have shaped our understanding of the world. You will also learn how historians 'make' history, and evaluate their roles in today's public life, media and the heritage industry. 

View our full range of undergraduate economics courses.

A natural route for many of our Economics graduates is into marketing related job roles. They are often more attractive to employers than graduates from a stand alone marketing degree because they have a stronger understanding of wider economics and the key issues effecting business.

The History course is designed to produce confident, intellectually engaged graduates, who can think creatively and independently, ask incisive questions, articulate their ideas, and solve complex problems. These are all attributes highly sought after by employers.

Our graduates go on to work in the media, the heritage industry, museums and archives, teaching, politics, the civil service, business, finance, the diplomatic service, and other diverse careers.