Business Management (Marketing) with a Professional Placement Year (BSc)

Why study this course

In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations.

This means you’ll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression.

Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector.

You’ll develop marketing expertise from our team of international researchers and business practitioners. They’ll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing.

Your Professional Placement Year is an opportunity to put your university knowhow into practice as you take up a paid role and complement your academic study with exposure to real-world business challenges.

Accreditations

• Chartered Institute of Marketing (CIM)
• Association to Advance Collegiate Schools of Business (AACSB)

Careers and placements

Career prospects

97% of our students are in employment and/or further study within six months of graduating.

Our dedicated career professionals have got you covered on things like industry placements, internships, work experience and insights.

You’ll benefit from career consultations, interview and CV writing workshops, industry-specific events and specialist psychometric assessment and broad skills training.

Placements

This programme includes a professional placement year during year 3 of the four-year programme. You will be responsible for sourcing your own placement, though support will be given by the School’s employability team. If you are unable to secure a suitable placement you will be permitted to transfer to the equivalent ‘non-placement’ programme, assuming the relevant academic requirements are met. Placements can be conducted in English or in Welsh.

International Study

To give students the opportunity to gain a global perspective, subject to meeting the eligibility criteria (overall average mark of 60% or higher in the first year and a successful interview with the Director of International Exchange) you may transfer to the three-year Semester Abroad programme. On this programme you take six compulsory single modules in the first semester of year 2 before spending the Spring semester of year 2 at one of our partner universities abroad studying relevant modules in English.

We have exchange agreements with high ranking Business Schools and universities worldwide where you will study modules taught and assessed in English at the partner university. A list of partner institutions, all of which offer modules taught in English, can be found on our website.

Our Exchange team and the University Global Opportunity Centre work closely with you in preparation for and during your studies abroad.