Your learning will embrace the development and operation of business markets, the management of key resources including human capital, financial management, strategic management and cultural awareness, since we believe business cant be studied in isolation.
In addition, youll gain an insight into digital business, exploring how technology has remodelled the business world, and reflect on accompanying issues around social responsibility and ethical behaviour.
Your course will foster your intellectual and ethical development and encourage your personal commitment to the socially useful purpose of becoming a business professional. It will also develop your core behaviours through learning activities that enable you to practise, exhibit and develop confidence in enterprise and entrepreneurship.
After gaining a solid grounding in business functions, you will be able if you wish to specialise in our innovative Business pathway for your next two years. BA (Hons) Business with Marketing will equip you with the communicative, administrative and creative skills needed to make an impact in the marketing industry.
Alternatively, you can continue to pursue the BA (Hons) Business route. Each pathway will allow you to pursue a programme consistent with your career ambition.
