Business with Marketing

In year 1 Students will take a total of 8 core modules which in total has a credit value of 120 credits.

Core modules:

• Introduction to management

  This provides an introduction to management and organisational behaviour concepts.  You will study how management concepts have evolved over the years and discuss how they are relevant to your own future work as managers.

• Business economics

  This provides a grounding in Economics. You will learn about a range of concepts used by economists and will study how these are important to managers in business.

• Critical Analysis for Business

  This provides a training in how to evaluate critically and thoughtfully the variety and volume of information that as managers you can expect to encounter. You will study a range of literature which is relevant to Business Management and you will be expected to develop sophisticated skills in how to assess and interpret this.

• Quantitative methods and analytics

  This covers a range of quantitative and statistical techniques. You will learn the fundamentals of business analytics, you will gain a thorough grounding in statistical techniques and how to apply them, and you will study the way that analytical techniques are changing businesses.  This will extend to understanding the use of big data, the potential for data visualisation, and the application of databases.

• Operations and supply chain management

  This covers the operational techniques that make it possible for businesses to function. You will learn about the workings of supply chains and will also learn how to analyse effectively how the operational functions of a business can be optimised.

• Financial and management accounting 1

  This introduces you to concepts in both financial and management accounting. You will learn about the importance of accounts as a way to convey information about a business. You will study the principles behind accounting and how accounts can inform a business’s decision making.

• Fundamentals of marketing

  This provides an introduction to marketing. Its particular emphasis is on Consumer Behaviour, on approaches to Marketing Strategy, and on the connection between these areas.

• Management lab and business skills

  This builds strong connections between management theory, management practice, and skills which you will need to use in your future career. You will explore how management theory can be applied to address the type of issues encountered in contemporary business and learn how to combine this with practical skills.

In Year 2 Students are required to take 5 core modules along with 2 specialist modules and choose 1 elective module which in total has a credit value of 120 credits.

Core modules:

• Technology and innovation management

  This will provide you with analytical tools which are necessary for managing in an environment where rapid technological change is a factor. You will learn about the challenges associated with technological innovation and will discuss the impact of these challenges on a variety of business sectors.

• Introduction to entrepreneurship

  This will give you an understanding of what is understood by entrepreneurship and how to adopt an entrepreneurial approach to business. You will learn about business planning and pitching an idea, and will also study different entrepreneurial styles and their impact.

• Introduction to finance

  This will offer a thorough grounding in finance concepts. You will understand how to interpret financial information and commentaries, and be able to consider how to take account of finance in decisions which you may need to make.  You will also have a sound basis for any further finance modules which you may take within your course.

• Human resources management

  This will provide an introduction to a number of different practices that make up the HRM function in an organisation. You will understand the impact of these practices and will learn about the importance of HRM within an organisation as a whole.

• Business strategy analysis

  This provides an introduction to business strategy and an opportunity to reflect on why it is important and how it should be put into practice. You will learn about a number of different perspectives on strategy and a number of tools which you can apply to perform strategic analysis on a business.

Specialist modules:

• Consumer behaviour

  This addresses the issue of how psychology affects consumers' choices and why this is important for businesses.  You will look at contemporary examples of how consumer behaviour is integrated into the approaches taken by businesses.

• Branding and communications

  This builds on the fundamentals of marketing that you have already studied and provides a deeper understanding of the importance of brands.  You will learn in detail about how brands are developed and how they affect the messages given to consumers.

Elective Modules

• Econometrics

• Financial and Management Accounting 2

• International Business Environment

• International Marketing

• Asset Management

• Economics for Business 2

• Financial Markets

• Intellectual Property Management

• Introduction to Business Law

• Management of the Public Sector

• Management Science

• Managing for Social Purpose

• Marketing Strategy

• Mentoring & Coaching for Leadership

In Year 3 Students are required to take 3 core modules along with 1 specialist module and choose 3 elective modules which in total has a credit value of 120 credits.

Core modules:

• Final-year project or corporate responsibility project

  You will carry out a major piece of independent work where you can apply what you have learned in the course to a business management issue which interests you. You should choose a subject which is relevant to the stream that you are taking. You can apply for the corporate responsibility option where you will work on your project alongside the Corporate Social Responsibility department within an organisation.

• Research methods and data analysis

  This will provide you with an understanding of a set of research methods which will help you in carrying out independent work within your degree, and will also be of use within your future career. You will learn how to set up research projects, how to interpret and analyse data, and how to bring this together and draw worthwhile conclusions.

• Business in society

  This will give you an appreciation of the role of business within society as a whole. You will learn about broader ethical issues and the connections between businesses and a wide range of stakeholders. You will also discuss the purpose of businesses and how they relate to external factors.  You will study the demands, expectations, and potential conflicts that result from these factors.

Specialist modules:

• Advanced Market Research Methods

  This is based around the use of information in marketing research and the decisions-making processes that follow.  You will discuss and analyse examples of data collection and learn about a range of techniques for dealing with marketing data.

Elective Modules

• Corporate Finance

• International Business Strategy

• Advanced Management Practice

• Bank Strategy & Management

• Behavioural Decision Making

• Change Management

• Climate Change and its impact on the World Economy

• Corporate Governance

• Corporate Strategy

• Creativity and Innovation

• Design Thinking

• Digital & Social Media Marketing

• Emerging Markets

• Financial Services Regulation

• International HR Management

• New Product Development

• Social Enterprise

• Strategy 2

• Technical Analysis

• Virtual Organisations