Overview
Business with Marketing BSc (Hons) Who is it for?
The Business with Marketing course gives you an in-depth understanding of business from the viewpoint of the marketing function. It is one of the pathways available in the Business Management degree cluster.
The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.
*Gain your qualification from the Business School ranked 2nd in the UK for Marketing
**Bayes Business School is ranked 3rd best in London, 6th in the UK, 23rd in Europe.
Course objectives
On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective.
You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.
You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses.
You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.
Teaching staff
Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered in the Business Management degrees cluster.
They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.
Dr Sabrina Gottschalk is the pathway leader for Business with Marketing.
Course Director:
Dr Li Cunningham is the Director for the Business Management cluster degrees.
