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    Business with Marketing
    Go to City, University of London
    City, University of London

    Business with Marketing

    City, University of London

    City, University of London

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    United Kingdom, London

    University RankQS Ranking
    352

    Key Facts

    Program Level

    Bachelor

    Study Type

    Full Time

    Delivery

    On Campus

    Course Code

    N1N5, N151

    Campuses

    Northampton Square

    Program Language

    English

    Start & Deadlines

    Next Intake DeadlinesSeptember-2026
    Apply to this program

    Go to the official application for the university

    Duration 4 year(s)
    Tuition Fee
    GBP 28,000  / year
    Next Intake September-2026

    Business with Marketing

    About

    Overview

    Business with Marketing BSc (Hons) Who is it for?

    The Business with Marketing course gives you an in-depth understanding of business from the viewpoint of the marketing function. It is one of the pathways available in the Business Management degree cluster.

    The Business with Marketing pathway should appeal particularly to you if you see marketing as being central to an organisation’s strategy, and if you are interested in the broad range of activities that fit within the general category of marketing.

    *Gain your qualification from the Business School ranked 2nd in the UK for Marketing

    *Complete University Guide 2024

    **Bayes Business School is ranked 3rd best in London, 6th in the UK, 23rd in Europe.

    **Financial Times European Business School ranking 2021

    Course objectives

    On the Business with Marketing course you’ll gain a broad understanding of business from a marketing perspective.

    You’ll learn about a wide range of marketing issues including the marketing mix, consumer behaviour, branding and advertising. The changing nature of marketing will be an important component of your studies.

    You’ll see the breadth of the marketing function within an organisation and the extent to which it is central to strategy for many businesses.

    You will study the techniques and approaches used by businesses to build an understanding of their customers and to target their offerings appropriately.

    Teaching staff

    Pathway leaders are experienced academics with in-depth knowledge of the specialist areas covered in the Business Management degrees cluster.

    They coordinate the specialist modules that you will take during the second and third years of your degrees. They can guide you in pursuing your interests within the pathway that you have chosen.

    Dr Sabrina Gottschalk is the pathway leader for Business with Marketing.

    Course Director:

    Dr Li Cunningham

    Senior Lecturer - Human Resource Management

    Dr Li Cunningham is the Director for the Business Management cluster degrees.

    Requirements

    Entry Requirements

    Standard home offer

    • A Level
      A (Maths) AA
      Grade 4 (C) in GCSE English Language.
    • International Baccalaureate (IB)
      35 points
      overall, with minimum 6 in Higher Level Maths and either HL4 or SL5 in English.
    • BTEC
      DD
      Plus A Level Maths grade A and GCSE English Language grade 4 (C)

    English Program Requirements

    Information for international and EU applicants

    For international applicants requiring a Student Route visa we accept any of the below English language proficiency qualifications at the grades listed.

    Please note, the Official Certificate must be awarded OR the qualification must be verifiable online. Statement of Results will not be accepted.

    The English Language qualification or test needs to have been taken no longer than two years from the date that the CAS is generated.

    English Language Tests:

    • IELTS (Academic, UKVI or IELTS Indicator): 6.5 overall with no less than 6.0 in any sub test
    • IELTS One Skill Retake: Must be taken within six weeks of previous IELTS test. Accepted for one sub test where all other components and the overall score have been met.
    • Language Cert International ESOL: Language Cert B2 Communicator High Pass
    • TOEFL (Test centre or iBT Special Home Edition): 92 overall (24 Writing, 23 Reading, 22 Speaking, 21 Listening)
    • Pearson Test of English (PTE) Academic: 59 overall with minimum of 59 in each sub test
    • Cambridge English Advanced (also known as Certificate in Advanced English): Grade C (180 overall) at CEFR Level C1 with minimum 170 in each sub test
    • Cambridge English Proficiency (also known as Certificate of Proficiency in English): Pass qualification (all grades accepted)
    • Oxford Test of English 130 overall with minimum 120 in each sub test.

    English Language Qualifications:

    • IGCSE: English as a First Language (Syllabus 0500 & 0522) or English as Second Language (Syllabus 0510 & 0511) at Grade B or above
    • International Baccalaureate: Grade 5 at Standard level or Grade 4 at Higher level
    • Trinity College (Integrated Skills): ISE III – pass in each area
    • INTO City Pre-sessional English: 6.5 overall with no less than 6.0 in any sub test (NB. Must be the 6 or 8 week Bayes-specific course)
    • Hong Kong Diploma of Secondary Education (HKDSE): English Language Examination grade 4 or above
    • GCSE English Language Grade C/5 or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school
    • A Level English Language Grade C or above but 1) Qualifications must be issued by Ofqual, SQA, Qualifications Wales or CCEA regulated body in the UK; 2) Education must be undertaken in a UK school
    • Vitnemal English grade 5
    • French Baccalaureat: 14/20 in English
    • Malaysian GCE O Level (SPM-1119 syllabus only): grade A.

    An exception to the above criteria applies to Student Route visa applicants from the below majority English-speaking countries for whom we can accept a wider range of English qualifications:

    • Antigua and Barbuda
    • Australia
    • The Bahamas
    • Barbados
    • Belize
    • Canada
    • Dominica
    • Grenada
    • Guyana
    • Ireland
    • Jamaica
    • Malta
    • New Zealand
    • St Kitts and Nevis
    • St Lucia
    • St Vincent and the Grenadines
    • Trinidad and Tobago
    • United Kingdom
    • United States of America.

    Don’t meet the English language requirements? INTO City, University of London offers English language programmes to help prepare you for study at university.

    These intensive and flexible courses are designed to improve your English ability for entry to degree courses:

    Information for home applicants

    In addition to the above English language proficiency qualifications accepted for International applicants, as a Home or EU applicant we can also accept any of the below English qualifications:

    • GCSE: Grade C or 4
    • O-Level: Grade C
    • A-Level: Grade C
    • Cambridge English First (also known as Certificate of First in English): Grade A (180-190) at CEFR Level C1.

    Career

    Careers

    BSc (Hons) Business Management provides a sound basis for a career in business management, management consultancy, or in areas including finance, stockbroking, marketing and IT. It also provides a firm grounding for students setting out as entrepreneurs.

    Graduates from the Business with Marketing pathway can seek roles either with a specialist advertising/publicity business or within the marketing team of a large organisation. Find out the types of positions our graduates have gone on to work in here.

    Alumni stories

    • Tereza Drimalova
      Business with Marketing

      Hear from our alumni. Discover the real experiences of learning at Bayes and how Bayes helped to boost our graduates' careers.

    Fee Information

    Tuition Fee

    GBP 28,000 

    Application Fee

    GBP  
    City, University of London

    Business with Marketing

    City, University of London

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    United Kingdom,

    London

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