Charity Marketing and Fundraising -Postgraduate Diploma

City, University of London

United Kingdom, London

University RankQS Ranking

352

Apply Now!

Go to Official Website

Home/United Kingdom/London /City, University of London/Charity Marketing and Fundraising -Postgraduate Diploma

City, University of London

United Kingdom , London

Key Facts

Program Level

Graduate Diploma

Study Type

Full Time

Delivery

On Campus

Course Code

HCM021

Campuses

Bunhill Row

Program Language

English

Start & Deadlines

Next Intake DeadlinesOctober-2026

Apply to this program

Go to the official application for the university

Duration 12 month(s)

Tuition Fee

GBP 7,620 / year

Next Intake October-2026

Charity Marketing and Fundraising -Postgraduate Diploma

About

Overview

Charity Marketing and Fundraising MSc | PGDip Who is it for?

You may already be working in the charity sector as a senior marketing and fundraising manager. Or you may wish to transfer relevant skills and knowledge from experience you've gained in other sectors.

The course will support and enhance your core fundraising and marketing management skills. It will equip you to design and deliver efficient, effective and appropriate fundraising and marketing practice in the voluntary sector.

Accreditation

Accredited by the Nonprofit Academic Centers Council (NACC).

Why choose this course?

Opportunity to meet and interact with non-profit leaders during guest lectures and seminars
Unique blend of theoretical and practical learning.

Learn from academics with first-hand experience and ongoing involvement in the third sector
Highly experienced, senior teaching faculty, including both senior academics and experienced practitioners.

Course objectives

Charity marketeers and fundraising managers are increasingly under pressure to deliver in a complex and contemporary environment, within an ethically managed, robust and accountable strategic framework. This course has been designed specifically to meet their needs. You will study how charities are using new and existing marketing ideas to acquire and distribute resources. In doing so, you will look at the practical application of key strategic marketing concepts and planning disciplines to voluntary sector organisations.

Throughout the course you will focus on the application of a strategic marketing approach. Under the umbrella of strategy you will look at and discuss effective brand management, selecting and adopting alternative channels, and the role and types of charity marketing communications.

You will review different approaches to fundraising alongside the important constraints of ethical best practice and contemporary regulation as they apply to charity marketing and fundraising strategy development.

Teaching staff

The teaching staff on this course have many years of practical experience working in industry and are also active researchers in their fields.

Haseeb Shabbir is the Academic Leader for the MSc in Charity Marketing and Fundraising at Bayes Business School. He joined the school in 2023, having held various managerial and leadership roles in Higher Education. As a senior member of the Academy Team at the Chartered Institute of Fundraising, he served as course leader for the CIoF’s Certificate and Diploma programs in fundraising.

Haseeb has coached charity marketers and fundraising professionals from all levels and across regional, national and international organizations. A former Director of the World Marketing Summit, Haseeb also has an extensive portfolio in developing executive training for both voluntary sector and corporate clients.

Accreditation details

The Charities Master's courses were accredited by the Nonprofit Academic Centers Council (NACC) in January 2019 as the only programme in Europe to be included in the first group reviewed. NACC Accreditation fosters third sector academic programmes worldwide.

Requirements

Entry Requirements

Entry requirements

All students will be highly motivated graduate-level people who bring a wide range of professional competencies, skills and experience from a wide range of backgrounds. Gender is evenly balanced across all the courses and there are no age barriers.

In general we ask for a good first degree, normally an upper second-class honours degree from a British University or an equivalent qualification from a leading overseas institution; and three or more year’s relevant experience at a senior level. In exceptional cases we will also accept those without a degree but with significant work experience.

English language requirements

In order to participate fully in the collaborative learning process all students who have not previously studied in English must sit an academic IELTS or TOEFL iBT exam.

The minimum required academic IELTS level is an average of 7.0 with a minimum of 6.5 in writing and no less than 6.0 in any other section.

We require a well-balanced overall score of at least 100 and no less than 25 in the Writing section in the TOEFL iBT test or the TOEFL iBT Home Edition test.

If you are not a native English speaker but have been working in the UK for the last three years it is unlikely you will need to take the test.

Career

Careers

Students are selected on their professional experience, and generally continue working in their full –time role whilst undertaking this course.

"A Business School (formerly Cass) charity master's degree is without a doubt a gold standard qualification that adds professional credibility."

- Johnathan Sandall

"The Charity Marketing and Fundraising course gave me some much needed intellectual rigour and helped develop a much more analytical and reflective approach. This has been invaluable in my new job; in fact, I wouldn't have got this job without this more strategic thinking."

- Zoe Marlow, Head Education and Business Development (UK and Ireland), Sannam S4

"I specialise in fundraising but wanted a wider understanding of the third sector as a whole, in order to aid my development and to give me a better grounding as a senior manager in my organisation. The course was challenging but manageable when working full time, and the lecturers and guest speakers were all excellent."

- Stephanie Lawless, Community Fundraising Manager, Dogs for Good

"The course covered a fantastic breadth of topics in great detail, merging theory with practical real world solutions, and prepares students to take on the challenges currently facing the voluntary sector. Completing this course provided me with the skills, knowledge and confidence to apply for and secure a more senior role in a new organisation."

- Marco Greco, Fundraising Manager, Coram Fields

"I really enjoyed my two years at the Business School (formerly Cass) and the course developed my confidence, honed my strategic thinking and gave me a new peer network. This helped me progress into my current role"

- Melanie Aram, Head of Major Gifts & Appeals, National Portrait Gallery