The Communication and Public Relations major is designed to develop students theoretical and practical skills related to this technologically evolving field. This major prepares students for careers in a variety of fields where crafted communication is an integral part of the professional activity. Career options include, but are not limited to: journalism, broadcasting, digital communication, advertising and public relations. Ultimately, a PR and Communication major understands fundamental approaches to communicating through media, and can apply these to an evolving discipline.
Learning Outcomes
- Understand and apply historical and theoretical frameworks of communication
- Create ethical and responsible media
- Write, report, document and package information in a variety of appropriate formats for print, broadcast and web
- Know and employ individual and team presentation skills
- Demonstrate effective communication skills in various formats based on the needs of the message, audience and client
- Gain practical experience in an industry media outlet