Content Creation MA

Introduction:

If you want to produce cutting-edge, high-end content that reaches a diverse global audience then this Masters degree is for you. You’ll have countless opportunities to develop your skills and build your portfolio, thanks to our industry connections and our very own creative commercial businesses.

As well as getting access to practical experience, the course will cover:

• Undertaking comprehensive research and enquiry to advance your knowledge in digital content production.
• Critically evaluating the potential for innovation in the application of production technologies in the creation of digital content.
• Issues relating to sustainability, ethics and legal frameworks when developing ideas for digital content.
• Strategic approaches to leadership, management, and problem solving when working as part of team creating digital content.
• Investigating emerging markets regarding distribution, online platforms and diverse target audiences showing increased sophistication when interpreting key analytics and audience data.
• The monitoring, evaluation and reflection on audience analytics data, allowing you to respond accordingly by adjusting your digital content both ethically and strategically to increase engagement with intended and non-intended audiences.
• The global impact of social media and the current debates at the forefront of digital content creation.
• Learning techniques of research and enquiry into authentic work-like contexts when creating innovative digital content.
• Developing ethical, diverse, and inclusive digital content for intended and non-intended audiences, demonstrating innovation, change and originality through the application of appropriate technologies.
• Developing resilience and initiative when creating complex digital content through established and emerging production management techniques and problem-solving strategies.
• Different ways of working effectively; in flexible, creative, and independent ways, showing self-discipline, self-direction, critical self-awareness, and reflexivity when working both independently and in teams.
• High level leadership and management skills, through problem solving when creating digital content.

Careers and employability

The aim is to arm you with the ability to produce engaging content for high street brands, corporate clients, social media influencers or your own channels as a freelancer or start-up.

Graduates will be highly employable and equipped with skills in design, story-telling, video production, editing, communications, and social media asset building. You’ll be able to pursue work in a wide variety of roles including shoot edit filmmaker, media strategist, digital designer, graphic designer, marketing officer, social media influencer, and digital content editor.

YouFirst – working with our Employability Team

Studying for a degree at a popular university has many benefits but none more so than having access to a large employability team.

Our friendly, experienced career consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.