Words and actions prior to a crisis, as well as within a crisis, can positively or negatively impact lives and organizations. While extended coverage and interest was once limited to natural disasters, all types of crises with organizational and life impacts now merit news coverage and public interest. Events that have, at their core, effective communication impact the short-term and long-term circumstances positively or negatively. There is a significant national gap in formal and relevant education to prepare communication professionals and leaders when a crisis impacts an organization. Students who complete the certificate will be prepared to guide and communicate before, within, and after a crisis using strategies and tools that include social media.
The certificate consists of three courses totaling 12 credit hours, and can normally be completed in three semesters or less. Two experiences comprise the first “course:” a 1 credit hour workshop (COMM 5920, Crisis Communication Workshop) and a 3-credit hour online course (COMM 5300, Crisis Communication and Planning). The workshop and the course can be taken concurrently, and the workshop will be available both in-person and online. The second course and third courses are COMM 5310, Crisis Communication Strategy and COMM 5320, Social Analytics in Crisis Communication.
