Data and Marketing Analytics MSc

Course summary

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.

On this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

As businesses evolve, our commitment to diversity, equity and sustainability ensures that you will contribute to a forward-thinking and socially responsible approach to data. This commitment perfectly aligns with the evolving needs of companies in today's global market.

Our blended delivery approach ensures an inclusive learning experience, with a mixture of face-to-face lectures and online resources accommodating your individual needs.

The Data and Marketing Analytics MSc takes an innovative approach, incorporating Generative AI to enhance your learning experience with dynamic case studies, adaptive quizzes and AI-generated summaries tailored to create a personalised environment.

Your studies will culminate with a final major project that seamlessly integrates theory and practice, allowing you to showcase the depth of your understanding and skills in the field of Data and Marketing Analytics.

Stand out in today's business landscape with a degree tailored to address contemporary challenges.

Top reasons to study with us

• Meet industry demands for professionals capable of data-driven decision-making
• Gain skills in interpreting real-time analytics, understanding consumer behaviour and optimising marketing strategies
• Learn to leverage data for effective marketing planning and gain a competitive edge
• Blend marketing expertise with analytical skills for success in the modern marketing field
• Contribute to a forward-thinking and socially responsible approach to data
• Our blended delivery approach ensures an inclusive learning experience
• Work-based learning opportunities allow you to apply your skills in real-world settings and build connections · Practise on the same Adobe Creative Cloud applications used in top agencies in our dedicated digital marketing lab, Switch 23

Our Data and Marketing Analytics MSc will ensure you are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology and consulting.

Leveraging our global network of 3,000 employers, the University's Careers and Employability Service facilitates students in exploring and connecting with exciting career opportunities worldwide.

This course will prepare you for roles in a variety of areas, including:

• Marketing Analyst
• Data Analyst
• Digital Marketing Specialist
• Market Researcher
• Customer Insights Analyst
• Marketing Consultant
• Marketing Manager
• Business Intelligence Analyst
• Data-driven Entrepreneur