Marketing and Data Analytics MSc

Nottingham Trent University

United Kingdom, Nottingham

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Home/United Kingdom/Nottingham /Nottingham Trent University/Marketing and Data Analytics MSc

Nottingham Trent University

United Kingdom , Nottingham

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

City Campus

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 1 year(s)

Tuition Fee

GBP 20,650 / year

Next Intake September-2026

Marketing and Data Analytics MSc

About

Introduction:

The significance of data analytics needs no acknowledgement. Companies across industries have leveraged data science in combination with marketing to enhance productivity and to build long-term relationship with customers. Over the last decade, marketing has been revolutionised by data analytics, allowing brands to improve brand strategies and business management and therefore, to deliver better experience through personalised communication.

This course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. We work closely with industry practitioners so that you benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, you'll develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Designed for aspiring marketing data specialists

Our MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. You'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.

What you’ll gain from this degree?

develop skills and knowledge relevant to data specialists and data analysts, including data mining and the use of data to demonstrate the value of data for decision making in marketing.
a comprehensive understanding of the role of consumer insight in marketing practices and building of strategic consumer relationships.
the ability to critically analyse, interpret, organise and present consumer or market activities data.
experience of applying your analytical knowledge and working with businesses and senior professionals through industry-facing projects.

You will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NBS.
At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want.

Requirements

Entry Requirements

One year course

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) in one of the following fields: Marketing, business, management, economics, finance, or another social science-related subject (containing quantitative methods at level 1 as a minimum) or a quantitatively based subject such as science, engineering, statistics, or math.
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.

Two years with placement

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) in one of the following fields: Marketing, business, management, economics, finance, or another social science-related subject (containing quantitative methods at level 1 as a minimum) or a quantitatively based subject such as science, engineering, statistics, or math.
All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future careers.

International qualifications

We accept qualifications from all over the world – check yours here:

Entry requirements by country

Postgraduate preparation courses (Pre-Masters)

If you don’t yet meet our entry requirements, we offer Pre-Masters courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:

Pre-Masters courses leading to postgraduate study at NTU

English language entry requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

Complete this simple form to keep in touch with the International Office.

English Program Requirements

Career

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with focused knowledge on data and analytics for marketing. This is crucial knowledge to have to succeed as a data specialist, in roles across market research, consumer insight or product marketing.

Market research and consumer insight professionals primarily work in market research and development, seeking to discover target areas that help drive the operational and creative strategies in organisations. Consumer insight is used in various divisions of a company, from product development to customer service.

Potential job roles this degree will prepare you for include:

Product Marketing Manager
Insight Manager
Market Research Manager
Marketing Analyst
Customer Relationship Management Analyst

As your career evolves, progression from these roles can include Senior Insight Manager, Head of Market Research, Strategy Director or Director of Marketing.

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

Finding placements, internships and part-time work
Helping you to pursue self-employment
Advice on taking gap years and time out
Information and help on getting into volunteering
Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Chartered Institute of Marketing Employability Programme

Nottingham Trent University has partnered with The Chartered Institute of Marketing (CIM) to map the content of our MSc Marketing programmes against their unique Professional Employability Programme Criteria – a framework of behaviours, knowledges, and skills required of today’s graduates. CIM is the world’s leading professional marketing body and by recognising that our MSc Marketing programmes maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.

Our MSc Advertising and Marketing Communications, MSc Digital Marketing, MSc Marketing, MSc Marketing and Brand Management and MSc Marketing and Data Analytics postgraduate courses are the only MSc courses to have this accreditation.